By following up the first sentence with the use of a very vivid image, the readers are now engaged not only with the logical parts of their minds but with the emotional side as well. The stage is set by asking the reader to picture a field that is ready to harvest, and once that pleasant image is ensconced in their minds, the authors effectively smash it by telling the reader to throw one-third of the bounty away. Because it involves the active participation of the reader, this strategy is extremely effective in bolstering their stance that wastefulness is wrong. Imagery is employed several times throughout the column, for example comparing “people, planet, and profits” to a three-headed hydra inspires the reader to become the hero brandishing the sword of conservation to save mankind, the planet, and the bottom line.
The author's entire argument rests on the assumption that people actually care. The hot button issues that are introduced in the piece are multitier. Profits and financial effects may stir the interests of one person while the environmental and human components of needless food waste and starving people inspire another. That is why the way the authors structured the argument and employed the tactics they did is a brilliant device of appealing not only to those who may agree with all of their points, but it also resonates with those who may not share all of the concerns they