Rhetorical Analysis Budweiser
Ah a warm summer night on the lake, fishing and boating with friends. To fulfill the enjoyment of the trip, what is more important to do now then open a can of Budweiser. This theme was done in one of Budweiser’s many commercials. Budweiser manufactures and distributes beer around the world. This commercial in particular catches the eyes of the viewers. As it should be for broadcasting during a Super bowl. With that said, in a short period of time Budweiser tells a story of a young man and his new yellow Labrador retriever. This commercial if filled with emotional appeals. Not to mention the countless times the Budweiser has the owner show love and care towards the dog. Even more, Budweiser also dedicates part of this ad to discourage drunk
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Ethos has couple main qualities trustworthiness and credibility. The Budweiser commercial presented their image to the audience that demonstrated their morals and characteristics. Most ethos in advertisements are defined through the trust and effectiveness by the speaker. The commercial had a young man with a slightly manly voice. The majority of people in their mid – twenties would instantly recognize and most likely listen to what he has to say. The dog for instance contributed to the credibility because it is easily though of man’s best friend. The audience feels inclined to trust what Budweiser is presenting to them because they used a Yellow Labrador. Budweiser is always a widely known brand and that alone can increase their viewing rate. The overall use of friendship done in this commercial demonstrates a trust bond with the audience. The quote “For some, the waiting never ended. But can change that,” reflects urgency to make change. Towards the end, the advertisement message says that drinking is not always a use for seeking pleasure and damaging for those who take precautions when doing so. Unlike other beer commercial where those companies promote more sexual theme. Whereas, Budweiser strayed away from that trend and found a way to reel in new customers and shed light on drunk driving. To make advocate drunk driving even more Budweiser used a character who showed the characters of an everyday
Ethos has couple main qualities trustworthiness and credibility. The Budweiser commercial presented their image to the audience that demonstrated their morals and characteristics. Most ethos in advertisements are defined through the trust and effectiveness by the speaker. The commercial had a young man with a slightly manly voice. The majority of people in their mid – twenties would instantly recognize and most likely listen to what he has to say. The dog for instance contributed to the credibility because it is easily though of man’s best friend. The audience feels inclined to trust what Budweiser is presenting to them because they used a Yellow Labrador. Budweiser is always a widely known brand and that alone can increase their viewing rate. The overall use of friendship done in this commercial demonstrates a trust bond with the audience. The quote “For some, the waiting never ended. But can change that,” reflects urgency to make change. Towards the end, the advertisement message says that drinking is not always a use for seeking pleasure and damaging for those who take precautions when doing so. Unlike other beer commercial where those companies promote more sexual theme. Whereas, Budweiser strayed away from that trend and found a way to reel in new customers and shed light on drunk driving. To make advocate drunk driving even more Budweiser used a character who showed the characters of an everyday