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Rhetorical Analysis: Dragons Den

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Rhetorical Analysis: Dragons Den
Dragons Den is a popular TV programme where a panel of successful business entrepreneurs invest money into people’s business plans. The people with a business ideas are looking for an investment from the Dragons. The people try to convince the Dragons about their business service by presenting their pitch formally. Levi Roots was looking for “£50,000 for a 20%” share to help him expand his business, Reggae Reggae Sauce, from local to international.
Before Levi Roots went on TV he must have prepared his speech, in order to create a good impression to the Dragons and the public. We know this because only one voice paused “Erm” is used. Although spoken language is spontaneous, this was not a spontaneous pitch because he would have practised well
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This shows his experience and they will be familiar with the words. Using these words makes his speech formal and professional. This is also indicates that he is interested and needs them to believe and persuade them to sponsor him.
A rhetorical question “what is the sauce?” is used in line 6 to show he is about to answer it and give more detail about the sauce. There are only two questions used in this pitch because it’s a presentation and it sounds more professional if Levi Roots is in control of what he is conveying.
In line 16 Roots uses another question as a discourse marker, “…any question please?” to indicate he has finished his pitch and wants Dragons to get involved. This is spontaneous because questions weren’t prepared with the Dragons before coming to the programme.
In line 5 initiator such as “so” and “Right” are used to indicate that he is moving on from one content to another. This also shows that he is not finished and has more to talk about the sauce. Initiators are shown as paragraph in written context but however words are used in spoken language to hint the audience that another point is being
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We also do the same thing. For example I use language differently when I am in job interview, disciplinary interview with the head teacher and medical appointment. This is because I am in an unfamiliar place and with an unknown person. In a job interview you will be under pressure because the other person is in control and won’t know what sort of questions will be asked. In the intension of the interview to finish quickly I will talk fast and rapidly to get way from the nervousness of the interview.
Similarly in a medical appointment I will be anxious and nervous because I will not know what will happen next and be scared of injections. In this situation I will tend to use medical jargon, “my stomach hurts”, because they will be familiar with it as it’s their profession but however with family I will use words like “my tummy kills” which are not medical jargon because they won’t get it and instead I will use accent which makes my family and me

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