The advertisement that I chose is for the new Lexus LS F sports car. The ad shows a car in the middle of the picture with an attractive man and woman standing on each side of the car. A dark and dimmed glass room with shadowy figures in the background gives the impression of a club or theater at night. The words “memorable performance” is largely displayed at the bottom of the advertisement. This advertisement mainly attracts men because it portrays a man driving around with an attractive woman. By using an intriguing picture, a dark background, and bold words, this ad illustrates a message that if men drive this Lexus, they are more likely to live a glamorous life.…
I found this advertisement to be very persuasive, even though I don't buy General Motors products. I found myself wanting an old, reliable truck, a truck I could depend on, a truck once owned by my dad. In reviewing this video several times, I find the execution to be spot on. If I were to change anything, it would have been the weather. I think an overcast day, with a light rain would have brought another layer to the emotion, especially at the end, when the family leaves the shop on foot. If it was raining, and the family were under an umbrella, it would have emphasized their commitment to fixing the truck, no matter how they might be…
The glistening, white snow fell slowly to the ground outside the window. The distinct shapes of the snowflakes shown; the light from the street lamp seeping through the cracks. The mumble of the heater in the corner of the room; the faint sound of the blood dripping onto the floor were the only sounds. He lay there; motionless. The thuds were entering the silent room once again. The creaking of the wooden floor grew louder and louder. Still the light of the street lamp shone through the window and onto the far wall. The nasty figure walked into the murky room. Only its shadow appeared on the far wall behind it. The boy in the bed was Eli. His tiny eight year old body was red with his own blood. Then……
Driving is something that most of us do on a daily basis, and probably without much thought of the risks involved. The ad takes advantage of how commonplace driving is, and uses a simple reminder to make people feel vulnerable in their everyday lives. In addition, it compares the dangers of driving recklessly to the dangers associated with firearms, which have a particularly bad image in the present age. As many people have a fear of guns, it seems like a great way to generate similar fear arounds a grossly unrecognized killer. Arranging the car keys in the shape of a gun is also a great way to catch people’s attention, as guns are considered much more interesting than a pair of car keys. I love how the advertisement draws people in with a certain expectation, and then crushes it, as the focus switches gears toward a completely different…
Is driving an SUV the American way? According to the creator of this bumper sticker, it’s not. The purpose of this bumper sticker is to make a statement to Americans driving a sports utility vehicle (SUV) that driving these oversized vehicles is hurting the U.S.A by emitting large amounts of emissions into the ozone, polluting the air they breathe, and increasing the demand of oil from foreign countries. The illustrator of this sticker emphasizes his beliefs by using the American flag and using the word “Unpatriotic” meaning he believes it is unethical to the point it is unpatriotic to drive these vehicles and support the dependency on foreign countries’ oil.…
McDonald's is commonly known as a satisfying fast food restaurant that can be found all over the United States. It has great tasting food and a warm, fun environment for parents and children. McDonald's continuously tries to be portrayed as a healthy, happy, and family friendly setting to attract their intended audience but in reality, this food is extremely bad to eat. They provide commercials and advertisements that look very appealing to the human eye because the meals they sell are commonly eaten in the United States. Between the food and the environment, it is hard to pass up a trip to this restaurant. They are most famous for their burgers, fries, and milkshakes which are typical meals that young kids and their parents like to snack on without realizing how unhealthy they can be. Ronald McDonald, the restaurant's character, is an interesting man that looks like a clown, which is an attraction to a little kid that wants to eat there. McDonald's is a great example of how restaurants say and do whatever it takes to get more customers using pathos and ethos.…
There have been many times on the go where one just grabs a bottle of water to drink. But according to Bottlemania, this is wrong and humans should be drinking out of the tap. Mark Coleman’s rhetorical analysis of Bottlemania finds that he believes it is credible. Whether it is or not, persuading humans to drink out of a tap can be a very challenging task.…
In South Central, Los Angeles, there is a food epidemic taking place among the population. For miles and miles, the only easily attainable food source is fast food; causing the overconsumption of un-nutritious, greasy, and fattening food. This is the problem brought to the public’s attention by speaker Ron Finley in his Ted Talks speech, “A Guerilla Gardener in South Central L.A.” Finley explains how everywhere he looks in his native South Central, all he sees are fast food chains and Dialysis clinics opened due to the lack of nutritious food. Finley views the lack of a healthy food source as a serious problem, and brings up his point; there are miles of vacant lots throughout Los Angeles, all of which could be used for the cultivation of healthy fruits and vegetables to better the urban community’s diet and health.…
I believe that the rhetorical strategy of narration is both seen differently in the article, “Unnatural Killers”, by John Grisham and the article, “The Case Against College Athletic Recruiting” by Ben Adler. Both appeal emotionally to the reader but one is a lot more logical in its approach then the other.…
Laurie Schutza’s essay, “The Pack Rat Among Us” gives the readers a view of what a hoarder is like physically and mentally. A hoarder is a person who gets too attached to personal items that he/she cannot get rid of over the course of their lifetime. This causes the hoarders to have stacks of random things that must people would have disposed of. “Hoarders tend to keep what many may consider useless items such as empty food containers or cardboard boxes” (Schutza 306).…
Sometimes life gets tough and gives us obstacles and challenges just to see how we overcome them. It only takes one mistake for someone’s life to be turned upside down. Watching people go through hardships and life challenges helps us get on the right path and succeed. The book The Other Wes Moore written by Wes Moore himself, is based on real life challenges that two boys ironically with the same name and hometown were faced with and how their decisions on overcoming them lead them to two completely different places. One living free and being able to experience things and the other living unfortunately behind bars. Wes Moore uses the rhetorical appeals ethos, logos, and pathos to engage the readers attention on how two boys with so many similarities can grow up and live two completely opposite lives.…
Do traffic signals make a difference when drivers are conducting their vehicles? In U.K. the roads have less signs and are smaller roads than in the United States. The United States has great amounts of traffic signals and symbols all over the road to make the driver more aware. In the U.K. accidents do occur but not that often has in the United States. In the Unites States every second there is huge amounts of accidents going on over the nation. John Staddon in his magazine article “Distracting Miss Daisy” tries to persuade that traffic control is making traffic more dangerous because we do not pay attention to the road, but to the signals.…
A young girl looks ahead to the right, solemnly, with big beautiful eyes, blonde colored hair; she is wearing light colored overalls. She is standing in front of a light gray backdrop. The colors of the ad are monochromatic, no outstanding colors. The left side of her head has a large dent in it, looking as if that part of her head is metal. It has paint scratches and scuffs. It looks as though her forehead was hit by a car. There is paint/skin removed where the paint/skin has been bent. In the left hand lower side of the ad, it reads, At 60 km/h, it takes 8 meters more to stop than at 50. In town, car accidents don’t just happen to cars. It is endorsed by the Security Router, the French institute for Road Safety. The ad portrays the message that cars are not the only thing that get damaged in a car accident, the people in and around them should be given more consideration, while effectively using the rhetorical triangle: pathos, ethos and logos.The French organization utilizes pathos, the emotional appeal of the audience, very well in this ad; it grabs the attention of viewers. This little girl appeals to the audience’s emotions by the way her face and head are destroyed. It pulls at viewer’s heartstrings and makes them question ‘what if that were my child that was hurt from reckless driving?’ The most important message in this ad, conveyed mostly by pathos, is that not only can you damage your car along with the other car that was in the accident, but that you can also severely hurt the people in both cars.…
This ad campaign focuses on informing the population about the very strict consequences that result of drink driving through their slogans. They use slogans on their posters such as “How much will your next round cost you?” with 4 different alcoholic beverages portraying these penalties. This is an interesting picture as people tend to view labels on alcoholic beverages, seeing the list of ingredients, finding its alcohol percentage, or just reading the manufacturer’s message to their consumers. This picture uses the same tactic as the manufacturers do, but instead promoting their campaign and the risks of driving under the influence. People noticing the poster get the urge to read it and they will have a higher chance of re-thinking the next time they have the opportunity to go drink driving.…
Beverly Gross’s "Bitch" first appeared in the Salmagundi, a humanities and social sciences-based magazine in 1994. In this essay Gross mainly discussed about the meaning of the word “Bitch” changed across time. She analyzed the word in different perceptive, its offensive meaning, its contemptuous meaning and its literal meaning. As the meaning of the word “Bitch” is changing over time, it actually represents the women’s roles in the society is changing as well. Gross illustrates the word “Bitch” as a demeaning word, she claimed, “A word used by men who are threatened by women”. (Beverly Gross, P.628) It shows that men are willing to be the dominant of the society, and the word “bitch” is an ultimate weapon men have to humiliate women. Anecdotes, contrast and comparison are techniques Gross used to create a strong, powerful and persuasive essay.…