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Rhetorical Analysis Of Jack In The Box

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Rhetorical Analysis Of Jack In The Box
The Jack in the Box commercial begins with Jack, the Ronald McDonald of Jack in the Box, sailing across rough waters with thousands of burgers in tow. Jack suddenly vows to change the flavor palate of the United States with his “Declaration of Delicious.” After allowing a man to sample his burger, Jack’s regiment sprints past him to deliver burgers to more citizens. A bald eagle narrates the scene, which ends with the claim of fresher ingredients. Developed to promote the new burgers and their new taste, Jack in the Box’s commercial focuses on rhetorical strategies and persuasive techniques including juxtaposition, appeals, and allusions to persuade those watching the Super Bowl to try their new burgers.
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