Rhetorical Analysis Of Jim Haskins 'Diary Of A Harlem Schoolteacher'

In a written conversation between Ira C. Herbert, an executive of the Coca-Cola Company, and Richard Seaver, a representative of Grove Press, these men convey their viewpoints on the use of the slogan, “It’s the Real Thing.” This marketing phrase was originally used by Coca-Cola over twenty-seven years ago. However, a controversy began once Grove Press began using the catchphrase in order to advertise their book, “Diary of a Harlem Schoolteacher,” by Jim Haskins. Throughout their letters, Herbert and Seaver used rhetorical strategies such as historical examples, tone, and sarcasm in order to achieve their purpose of writing a more persuasive case.