Rhetorical Analysis Of Sister

A story can reflect the beautiful and somber realities of life. It can resonate with the audience and evoke emotions in order to convey its message and purpose. One example is the narrative of two sisters from the advertisement titled “Sister”, which was created by the National Cancer Institute of Thailand, or NCI. Narrated from the older sister’s perspective, the commercial recounted how the sisters’ estranged relationship improved due to the revelation of the older sister’s cancer. It was a story about the importance of familial love and hope, which influences the target audience to sympathize with the sisters. The commercial’s purpose was to persuade Thai women—especially women who have a family member with cancer—to donate their hair to
At the beginning of the commercial, the visuals were dismal and bleak. The commercial used comparisons to illustrate the depressing reality of the older sister’s cancer. During one scene, as the older sister was brushing her hair, a handful of hair fell out. The next scene showed a tattered doll with its hair haphazardly cut, utilized as a parallel to the older sister. In addition, after the older sister was shown receiving chemotherapy, the following scene showed a withered plant as a comparison to the older sister. The depressing visuals persuade the audience to feel pity for the older sister. The visuals of the commercial became more optimistic after the younger sister discovered her older sister’s cancer. The younger sister was shown watering a revived plant, symbolizing the younger sister supporting the older sister. At the end, the commercial alternated scenes of the present and the past to illustrate the growth of the sisters’ relationship. The solemn visuals in the commercial persuade the audience to pity the older sister, and scenes of the sisters’ improved relationship influence the audience to feel