'Rhetorical Analysis Of The Big Issue'
Who is this piece written for?
“The Big Issue” is intended to meet the public in common. The article itself is destined to victims who, are seen as those people who have enough money to have homes and jobs, and are really widely concerned about society rather than being selfish persons. Readers are probable to be young rather than in the adulthood and moderately wealthy who can afford this kind of ‘specialized programmes’. It as well is aimed to people who are mostly well informed, or more aware of ‘current issues’, restless to know what is happening in the real world. ‘The Big Issue’ hunts for raising funds and make profit. The sun beds are not found regularly in outlets but sold by salesmen in the principle cities of London (‘Electric …show more content…
Beach in London’s Convent Garden’).
Readers are influenced by the persuading marketing concept of mentioning celebrities such as ‘Peter Andre’ to make the product desirable.
Readers should be in a financial position of being able to spend £399 a year for the course. Users might get addicted to tanning just as smoking. The message is serious, just as the tone is emphasized, but not too exaggerated because readers should not feel frightened or else ‘The Big Issue’ would lose clients.
What is the writer trying to do or say to the reader?
The purpose of the writer is to convey that sun beds are really dangerous and have a high chance of addicting people to them just like smoking. Those who supply the habit are abusive with the only thing in mind of benefiting from the preys. The people who use them do not face reality as they are being through this article that sun beds are unsafe.
How does the writer achieve her purpose?
1. The message expressed is serious, but the tone is quite optimistic. The tone of voice creates a high tension to the reader in order for the message to reach the reader’s mind and understanding. Throughout the article the mood sometimes changes, just as the depressing confirmation by the medical expert ‘Jane Horwood’ in which the tone also gets …show more content…
serious.
2. The main purpose is to drive attention of the major public. The fascinating slogan ‘Vampires’ is one of the ways which causes magnetism, attracting people. The word ‘Vampire’ suggests the relationship between the ‘Sun’, which usually is irritating to them. It causes eye-catching and readers are anxious to know what happens next.
3. “Desperate for a sun fix” highlights the idea of drug addiction just like ‘smoking’, with the support of “coffins” which is related to death. By these words, influential illustrations are pictured in our minds. The word ‘tanorexics’ compares and differentiates the waste of time applied (sun tanning) with real problems of anorexia.
4. The illustration is eye catching as the powerful lexis ‘coffins’ has a certain rapport with the picture and the user brown as grilled meat.
5. The use of first person perspective “you”, the writer tries to force the reader to put him/herself in the position of the victims in the sun beds.
6. The article tends to mock the sun beds by: ‘plastic cocoons’ which underlines the funny picture in the reader’s mind and emphasizes the sun beds in a ridiculous way. ‘Have you been abducted by aliens for experimental tests suggests that the users are utilized as experimental rabbits or guinea pigs and the users being insane letting this being done to them. Again, a daft imagery is used (‘walking raisins’) which compares the effect of the sun on humans just as it has on grapes.
7. After making sure the audience is attracted, the arguments become more serious. The message is being transmitted by ‘It’s like smoking’ which suggests that sun tanning is as dangerous like smoking and once addicted it may causes diseases, in the case of smoking is cancer and sun tanning anorexia. The anorexia disease reinforces William’s message (‘religiously’ and ‘confesses’) and entones the vitality of this issue.
8.
Scientists are normally used in the public as a marketing concept of presenting a new product and then persuade the audience to trust their expert knowledge. Williams uses the consultant dermatologist, Dr. Bishop, to impress the public with her concise language. Not everyone knows what ‘UVB’ or ‘UVA’ rays, ‘epidermis’ or ‘melanocyte cells’ are but, Williams applies some everyday terms such as ‘elastin’ and ‘collagen’ to not lose her audience by using a too sophisticated and wide lexis.
9. Industries are commercial enterprises in which people tend to make profits, which are usually very wide spread through out the whole world. In this case, sun tanning is referred to being an ‘industry’ in which the superiors are interested in making big profit. With inverted commas, Williams makes this point absolutely clear.
10. For Jane Horwood, we felt compassion for her suffering and understood the concept of fear which led her putting an end to sun tanning. She at least shows a bit of morality to protect her baby. In contrast, Victoria Williams is completely selfish and egoistic (‘I wanted to heat and warmth on my body’). Furthermore, the writer applies a rhetorical question (‘If she worried about the latest sun bed scare?’) and evidently answers this by ‘No way! She’s far too self –indulgent and blind to reality for that’ which has being
confirmed.
11. In the final paragraphs, Williams derides the entire concept of sun tanning creating a record of the people who have been tricked and fooled:
“Here models and media people pop in for a top-up on a regular basis” (alliteration of ‘p’) are referred as in a sense of dislike, as not even the names are being mentioned and shows that they do not considerate the possible consequences of sun tanning detailed in an absurding way.
“Who says tanning isn’t trendy?” (Rhetorical question). This is another instance in which the media people are picked on and peculated in a ridiculous manner, as if tanning is not dangerous.
“Secretive” refers to the people that continue sun tanning even though they are conscious of the disease risks. This gives a sense of menacing and threatening excess.
“The Big Issue” is intended to meet the public in common. The article itself is destined to victims who, are seen as those people who have enough money to have homes and jobs, and are really widely concerned about society rather than being selfish persons. Readers are probable to be young rather than in the adulthood and moderately wealthy who can afford this kind of ‘specialized programmes’. It as well is aimed to people who are mostly well informed, or more aware of ‘current issues’, restless to know what is happening in the real world. ‘The Big Issue’ hunts for raising funds and make profit. The sun beds are not found regularly in outlets but sold by salesmen in the principle cities of London (‘Electric …show more content…
Beach in London’s Convent Garden’).
Readers are influenced by the persuading marketing concept of mentioning celebrities such as ‘Peter Andre’ to make the product desirable.
Readers should be in a financial position of being able to spend £399 a year for the course. Users might get addicted to tanning just as smoking. The message is serious, just as the tone is emphasized, but not too exaggerated because readers should not feel frightened or else ‘The Big Issue’ would lose clients.
What is the writer trying to do or say to the reader?
The purpose of the writer is to convey that sun beds are really dangerous and have a high chance of addicting people to them just like smoking. Those who supply the habit are abusive with the only thing in mind of benefiting from the preys. The people who use them do not face reality as they are being through this article that sun beds are unsafe.
How does the writer achieve her purpose?
1. The message expressed is serious, but the tone is quite optimistic. The tone of voice creates a high tension to the reader in order for the message to reach the reader’s mind and understanding. Throughout the article the mood sometimes changes, just as the depressing confirmation by the medical expert ‘Jane Horwood’ in which the tone also gets …show more content…
serious.
2. The main purpose is to drive attention of the major public. The fascinating slogan ‘Vampires’ is one of the ways which causes magnetism, attracting people. The word ‘Vampire’ suggests the relationship between the ‘Sun’, which usually is irritating to them. It causes eye-catching and readers are anxious to know what happens next.
3. “Desperate for a sun fix” highlights the idea of drug addiction just like ‘smoking’, with the support of “coffins” which is related to death. By these words, influential illustrations are pictured in our minds. The word ‘tanorexics’ compares and differentiates the waste of time applied (sun tanning) with real problems of anorexia.
4. The illustration is eye catching as the powerful lexis ‘coffins’ has a certain rapport with the picture and the user brown as grilled meat.
5. The use of first person perspective “you”, the writer tries to force the reader to put him/herself in the position of the victims in the sun beds.
6. The article tends to mock the sun beds by: ‘plastic cocoons’ which underlines the funny picture in the reader’s mind and emphasizes the sun beds in a ridiculous way. ‘Have you been abducted by aliens for experimental tests suggests that the users are utilized as experimental rabbits or guinea pigs and the users being insane letting this being done to them. Again, a daft imagery is used (‘walking raisins’) which compares the effect of the sun on humans just as it has on grapes.
7. After making sure the audience is attracted, the arguments become more serious. The message is being transmitted by ‘It’s like smoking’ which suggests that sun tanning is as dangerous like smoking and once addicted it may causes diseases, in the case of smoking is cancer and sun tanning anorexia. The anorexia disease reinforces William’s message (‘religiously’ and ‘confesses’) and entones the vitality of this issue.
8.
Scientists are normally used in the public as a marketing concept of presenting a new product and then persuade the audience to trust their expert knowledge. Williams uses the consultant dermatologist, Dr. Bishop, to impress the public with her concise language. Not everyone knows what ‘UVB’ or ‘UVA’ rays, ‘epidermis’ or ‘melanocyte cells’ are but, Williams applies some everyday terms such as ‘elastin’ and ‘collagen’ to not lose her audience by using a too sophisticated and wide lexis.
9. Industries are commercial enterprises in which people tend to make profits, which are usually very wide spread through out the whole world. In this case, sun tanning is referred to being an ‘industry’ in which the superiors are interested in making big profit. With inverted commas, Williams makes this point absolutely clear.
10. For Jane Horwood, we felt compassion for her suffering and understood the concept of fear which led her putting an end to sun tanning. She at least shows a bit of morality to protect her baby. In contrast, Victoria Williams is completely selfish and egoistic (‘I wanted to heat and warmth on my body’). Furthermore, the writer applies a rhetorical question (‘If she worried about the latest sun bed scare?’) and evidently answers this by ‘No way! She’s far too self –indulgent and blind to reality for that’ which has being
confirmed.
11. In the final paragraphs, Williams derides the entire concept of sun tanning creating a record of the people who have been tricked and fooled:
“Here models and media people pop in for a top-up on a regular basis” (alliteration of ‘p’) are referred as in a sense of dislike, as not even the names are being mentioned and shows that they do not considerate the possible consequences of sun tanning detailed in an absurding way.
“Who says tanning isn’t trendy?” (Rhetorical question). This is another instance in which the media people are picked on and peculated in a ridiculous manner, as if tanning is not dangerous.
“Secretive” refers to the people that continue sun tanning even though they are conscious of the disease risks. This gives a sense of menacing and threatening excess.