The use of beautiful women is not a new idea in advertising. Women are subjects of advertisements in areas such as cosmetics, weight loss, and specifically cleaning products, such as The Electrolux. The Electrolux is a bagless and automatic cleaner that provides deep cleaning and makes cleaning easier and convenient compared to other machines. The advertiser of The Electrolux Cleaner knows how convenient the cleaner is and effectively uses women along with several different techniques as a marketing focus in order to capture the attention of household owners.…
This paper analyzed two articles from different fields of studies, then compared and contrasted them for rhetorical elements. One from the field of criminal justice and the other from the field of psychology. The criminal justice article, “DA Vance: Tyrone Howard Convicted of Murdering NYPD Detective Randolph Holder” was produced by The New York District Attorney’s office (2017). In this article the authors mentions a press release about a man murdering a NYPD detective and how the man lead up to that murder. The other article from psychology, “Personality and Social Psychology: Crossing Boundaries and Integrating Perspectives” was created by two psychologists, Snyder and Deaux (2007). These article mentions the differences and similarities…
You will be writing your Profile essay to your local community. Imagine you might submit the Profile to your local newspaper or have it shared in a community newsletter; the readers of those publications make up your target audience. In two to three paragraphs, define your local community and describe what makes it unique. What are the needs, expectations, motivations,…
The Price of Gas is Outrageous – And It is Going To Get Even Higher…
Understand and analyze the three appeals: Ethos, Pathos, Logos and show their relevance to the argument…
David Zinczenko is the editor-in-chief of Men’s Health magazine and the author of numerous best-selling books. Zinczenko is a man known for his work; his work and credibility shines bright because he has contributed op-ed essays to the New York Times, the Los Angeles Times, and USA Today. He has also appeared on Oprah, Ellen, 20/20, and Good Morning America. The fact that he is so accomplished in the area of eating healthy shows just how credible he is when it comes to discussing fast food vs. the eater. Zinczenko believes that the fast food industry is partly at fault for the growing rate of obesity. Although Zinczenko’s background and accomplishments gives us the evidence we need to know in order to trust his judgments, his emotional way of getting his points across make a difference as well. In the beginning of the essay, Zinczenko tells us about himself and how he grew up with troubled parents who weren’t together, and with very little options of what to eat for lunch and dinner every day. He explains that his options were mainly fast food, which caused him to be an overweight teenager. In other words, he uses his story of himself as a teenager growing up with family problems to draw people in and get them to sympathize with the overweight teenagers and get them to see that it is not all their fault and that it is, in fact, partly the fast food industry’s fault. One of his final arguments is that without warning labels on fast food industry products, we will see more sick, obese children and more angry parents.…
Throughout this opinionated editorial, the author tries to convince her audience that same sex marriage should not be legalized. She hopes to appeal to the readers of the Wall Street Journal by the use of facts, rhetorical appeals, and religious accusations.…
Plato was one of Socrates’ greatest admirers, and our knowledge of Socrates stems mostly from Plato’s dialogues. Plato wrote his dialogues so that his students could read them out to each other and from a phrase discuss what it is about.…
Some consider the 1961 Inaugural Address of President John F. Kennedy to be one of the…
Dave Chappelle returns to his hometown of Washington D.C. in the year 2000, during his tour around the country, to perform for the people of D.C. During his show “Killin’ Him Softly” Chappelle effectively uses rhetorical strategies by engaging his audience, understanding the culture he is addressing, as well as exemplifying the problem with racial stereotypes and the disparity of police brutality between the African American community and the white community.…
Visual elements are an important component of many advertisements. Although the role of imagery in shaping consumer response has long been recognized (Greenberg and Garfinkle 1963), only recently have visual elements begun to receive the same degree and sophistication of research attention as the linguistic element in advertising (Childers and Houston 1984; Edell and Staelin 1983; Meyers- Levy and Peracchio 1992; Miniard et al. 1991; Scott 1994a). The area is now characterized by conceptual and methodological diversity, with a variety of new propositions and findings emerging. Historically four approaches can be distinguished, each with its own strengths and weaknesses. The archival tradition is perhaps the oldest (e.g., Assael,…
The purpose of Queen Elizabeth’s speech at the Tilbury was to persuade her troops to believe in her and to be loyal to her. At the beginning of the speech, she addresses her troops as “my loving people”, already showing her credibility as a loving ruler. She then goes on stating that she would never dishonor her troops and that she has always done the best she could for them. In the middle of her speech she states she would “live or die, lay down for my God and for my kingdom and my people”. By using parallelism and the appeal of pathos to make her troops feel love, she shows how loyal she is and she would do absolutely anything and everything for them. Queen Elizabeth also states how mentally strong and capable she is of ruling her kingdom and people by comparing her weakness as a woman to her “heart of a king”. Towards the end of her speech, she talks about how her kingdom is so brave and vigorous, that she dares anyone to invade her “realm”, and for anyone who is idiotic enough to try she herself “will take up arms, I myself will be your general, judge, and rewarder”. She again uses the appeal of pathos by calling her troops “noble” and “worthy”, buy saying this she makes them feel important valued. She then assures her troops that they will soon have a victory over their enemies if they obey the general, concord in the camp, and have courage in the field. She ends her speech by saying “we shall have victory if we honor my God, of my kingdom, and of my people”…
Totalitarian state attempts to control all aspects of its citizens’ lives. Freedom of speech and thought, emotions, individuality and privacy are scarce commodities under this regime. This must not make sense to the majority, yet still we do not rebel. You may well believe the party is managing our society well, there is strong evidence that this is not the case. As the party has gained more and more power, it has also taken away more and more rights.…
I believe that the rhetorical strategy of narration is both seen differently in the article, “Unnatural Killers”, by John Grisham and the article, “The Case Against College Athletic Recruiting” by Ben Adler. Both appeal emotionally to the reader but one is a lot more logical in its approach then the other.…
Well-known Sci-fi writer, Ray Bradbury, in his novel, Fahrenheit 451, illustrates that relationships reflect who individuals are and who they want to be. Bradbury’s purpose is to promote the idea that a person should have the courage to listen to their own beliefs and thoughts of happiness rather than to blend in with society. He adopts a disoriented and poetic tone in order to appeal to similar feelings and experiences on a non-realistic scale in his young adult readers.…