Rhetorical Analysis Of Thompson

Thompson uses inductive reasoning throughout his essay to make a convincing argument about the way people shop. He starts his article with an example of how markets trick people into thinking “33% extra coffee” is the same deal as “33% off the regular price” and more people will go with the “33% extra coffee” because “Getting something extra "for free" feels better than getting the same for less.”. this is the way a human brain work when shopping because we don’t know the true value of what we are purchasing so we compare it to what’s next to it or with the value of what the item is being offered with. Thompson uses 11 similar examples to persuade his audience of his argument that people use only what is knowable such as visual clues, triggered