Rhetorical Analysis Of Tiger Brands

As a creative writer I grappled onto the opportunity of creating a conspiracy story about competition in the processed meat industry. The opportunity was that Eskort did a double-dealing with the Minister of Health to place Tiger brands specifically their subsidiary, Enterprise, of having listeria in their products. I did this by combining evidence of the numerous articles stating the fact that that the ST6 strain was found at Polokwane facility and how this could lead to the deaths of 180 people. I also used the definite comments of the CEO of Tiger Brands, I didn’t make up any of his comments it was word for word which helped to support my fake news article. I was able to connect the conspiracy theory with the fact that Eskort was deemed safe as its products did not have the ST6 strain and link the fraudulent act. Overall I used genuine facts from numerous articles but twisted them to support my article.
The rhetoric appeals I used was ethos and logos. Ethos (ethical appeal) is used to describe the audience’s perception of the rhetor’s (person that is attempting to persuade) credibility or authority. There are two kinds of ethos: extrinsic (the character, expertise, education and experience of the rhetor) and intrinsic (how the rhetor writes or speaks). In the article I have a weak extrinsic ethos with that audience because
Plus my catchy lead will draw my audience in as they would never have thought of a company using the listeriosis problem as an opportunity to be more competitive. Another thing is that I used first person to include the audience in the article and to make the reader feel like they are talking to the writer. Lastly, when my reader is scanning through the article they will come across the satirical cartoon which will lure them into reading the article