“Time Ain’t Money” written by Douglas Rushkoff, was first published on the website Changethis.com. The purpose of the Changethis.com is to help writers spread their ideas through writing. In the beginning of “Time Ain’t Money” Rushkoff shows signs that he is writing a manifesto because he is letting the audience know what his policies, aims and goals are. Rushkoff uses the writing strategy of logos throughout the essay to inform and encourage the business world that times are changing from the industrial to digital age. “Time Ain’t Money” is mostly about the idea that time isn’t money anymore. Rushkoff tells us “To put it most simply, the money we use has a built-in clock- an embedded relationship to time that informs how we obtain capital, how we pay it back, how we invest, how we sell and how we communicate” (114). Rushkoff expresses that we are living in a new age where time is constantly changing and we need to realize that this change isn’t just with money, but it is also the change with all of the important aspects of our daily lives. Rushkoff likes to stop living in the past, stop reaching for the future, and live in the present, because honestly, if we aren’t going to worry about right now, what’s the point? Rushkoff looks at these ideas in his manifesto “Time Ain’t Money”, and how just like many people are …show more content…
The author is trying to tell his audience that they shouldn’t be so scared to change things around because being stuck in the past isn’t going to let their businesses move forward. Rushkoff’s goal with this manifesto is to give his audience ideas. He wants to make people realize that we now live in a digital age. With the digital age everything is about technology and if businesses don’t use their resources correctly, they are going to end up losing