Wallace introduces his personal experiences to appeal to the audience through an ethical viewpoint. He describes how his life experiences have given him background knowledge to prove his argument. For instance, an occurrence in his life has compelled him to believe that he is the most important person in the world. He explains his knowledge of incorrect thinking and that at one point everyone has come to the same belief. “I am the absolute center of the universe.We rarely think about this sort of natural self centeredness…, but it's the same for all of us..it is our default setting.” This quote shows that Wallace has …show more content…
Wallace could use credible statements of others to show that they have experienced the same emotions and beliefs as him. This would strengthen the logical appeal and show stronger evidence to the argument stated. Wallace uses these appeals to explain that people should to change their familiar way of thinking using their default settings and focus on other people besides themselves. He wants to teach the audience that people have the freedom in how they think, but they should be wise about the decisions they make and realize how the potential effect could impact their