According to the Webster Dictionary, rhetoric is defined as the art of speaking or writing effectively. Rhetoric is made up of three separate appeals that can be used individually or collectively in an attempt to persuade a reader. Ethos is the credibility and qualifications of the speaker or author. Pathos is the author's use of emotions and sympathy to urge the audience to agree with his or her standpoint. And lastly, logos is applying sound reasoning (logic) to attract the typical ideas of the audience and to prove the author's point of view. "Lockdown" by Evans D. Hopkins is a fine example of an author using these appeals to persuade his audience. Hopkins uses of the three…
The use of beautiful women is not a new idea in advertising. Women are subjects of advertisements in areas such as cosmetics, weight loss, and specifically cleaning products, such as The Electrolux. The Electrolux is a bagless and automatic cleaner that provides deep cleaning and makes cleaning easier and convenient compared to other machines. The advertiser of The Electrolux Cleaner knows how convenient the cleaner is and effectively uses women along with several different techniques as a marketing focus in order to capture the attention of household owners.…
Through the utilization of passionate diction, depressing figurative language, and deceptive syntax, Anne Morrow Lindbergh describes the benefits and effectiveness of applying oneself to isolation, thus revealing the importance of seeking solitude.…
John Steinbeck’s purpose of the excerpt with Alice and Cathy subsists on Cathy that finds a place to get away from her enemies, being lonely and hated by the world. In order to make his purpose expedient he writes, “Alice was her friend, always waiting to welcome her to tininess. All this so good-so good that it was almost worthwhile to be miserable. But good as it was, there was one more thing always held in reserve. It was her threat and her safety. She had only to drink the whole bottle and she would dwindle and disappear and cease to exist. And better than all, when she stopped being, she never would have been. This was her darling safety.” He claims by saying this that, Cathy intended to succeed through imagination and escapement, where she became small and would enter another dimension to befriend Alice from Alice in Wonderland. John’s intended audience signifies people interested in the novel Alice in Wonderland, or a suggestion would be someone who has a compassionate imagination in becoming lost, to escape such problems, such as Cathy. John Steinbeck, author of East of Eden, published in 1953, in the excerpt of Cathy and Alice in Wonderland, asserts that Cathy has a way to escape.…
This essay argues that the Globe and Mail (G&M) article, ‘Don’t Teach Until You See the Whites of Their Eyes’ (18 August 2012), is persuasive with its primary target audience of G&M readers. Clifford Orwin, the author of this article, is a professor of political science at the University of Toronto. Furthermore, the main focus of this article deals with the fact that: “Real education requires real teachers and students, not disembodied electronic wraiths.” Through the rhetorical analysis of this editorial, this paper will demonstrate that its persuasiveness can be attributed to four key aspects: through an emphasis on the use of deliberative stasis; its use of ethos and logos; and through its effective use of rhetorical imagery. Before the case can be made for understanding how and why this article is persuasive, we need to begin with setting the context of the issue or exigence to which the article was responding and whether that response was timely and appropriate.…
In Dinesh D' Souza’s essay, "Two Cheers for Colonialism,” he attempts to convince the audience about several concerns regarding colonialism and Western civilization. He employs various methods to make the audience see his point of view. He uses a lot of emotional appeals, humor, ethos, logos, and anecdotes to argue that the West did not become influential through colonial oppression. He says, "By suggesting that the West became dominant because it is oppressive, they provide an explanation for Western global dominance without encouraging white racial arrogance. They relieve the Third World of blame for its wretchedness,"(1) and "The West did not become rich and powerful through colonial oppression. It makes no sense to claim that the West grew rich and strong by conquering other countries and taking their stuff"(2). He uses rhetorical strategies such as evidence-based arguments like the one above, to make a strong logical appeal to the audience.…
In the article Not All Industrial Food Is Evil, published on August 17, 2013, in The New York Times, Mark Bittman questions how a pound of tasteless and watery tomatoes cost $2-$3 a pound when 2lbs. of canned tomatoes, that had a better taste to them, could cost only half that amount. Now that businesses have to produce so much food for the population and with the processes tomato market is international, with increasing pressure from Italy, China, and Mexico (Bittman, 2013), the question of how can they produce so much food at a timely rate, yet make sure it had nutrition?. We are surrounded with the Mid Wests idea of farming with overcrowding animals in pens, and crops used for junk food, fuel, and used for the animals to feed them with. Canned tomatoes and fresh market tomatoes are grown the same way, canned ones just have a few extra steps added to them.…
Throughout this opinionated editorial, the author tries to convince her audience that same sex marriage should not be legalized. She hopes to appeal to the readers of the Wall Street Journal by the use of facts, rhetorical appeals, and religious accusations.…
Rhetoric is the art of effective or persuasive speaking or writing. This is especially the use of figures of speech and other compositional techniques. There are also many rhetoric elements to this story. I will explain just a few of the many rhetoric elements in this essay.…
The rhetorical device Antony took hold of throughout his persuasive argument is verbal irony. The use of verbal irony in his speech is so strong that it borders on sarcasm. "Friends, Romans, countrymen, lend me your ears/I come to bury Ceasar, not to praise him." (3.2.81-82) says Antony when introducing himself to the crowd. The use of verbal irony is exemplified in this quote with the use of “Friend” He addresses the plebeians as "Friends" with the purpose of persuading them into believing that they were equal, and that he just wanted to say farewell Caesar, even though there is a clear distinction between Antony and the Plebeians. As his speech develops, Antony begins to plant the seed of doubt and anger in the Plebeians’ hearts towards the conspirators. "The noble Brutus/ hath told you Caesar was ambitious,/If it were so, it was a grievous fault, /And grievously hath Caesar answered it,/ Here, under the leave of Brutus and the rest-/ For Brutus is an honorable man,/ So are they all are honorable men" (2.3.84-91) Antony starts off his speech agreeing to not demize the conspirators. However, it is clear to the reader that Antony does everything in his power to show they were not honorable men without saying they were dishonest.…
Dave Chappelle returns to his hometown of Washington D.C. in the year 2000, during his tour around the country, to perform for the people of D.C. During his show “Killin’ Him Softly” Chappelle effectively uses rhetorical strategies by engaging his audience, understanding the culture he is addressing, as well as exemplifying the problem with racial stereotypes and the disparity of police brutality between the African American community and the white community.…
In South Central, Los Angeles, there is a food epidemic taking place among the population. For miles and miles, the only easily attainable food source is fast food; causing the overconsumption of un-nutritious, greasy, and fattening food. This is the problem brought to the public’s attention by speaker Ron Finley in his Ted Talks speech, “A Guerilla Gardener in South Central L.A.” Finley explains how everywhere he looks in his native South Central, all he sees are fast food chains and Dialysis clinics opened due to the lack of nutritious food. Finley views the lack of a healthy food source as a serious problem, and brings up his point; there are miles of vacant lots throughout Los Angeles, all of which could be used for the cultivation of healthy fruits and vegetables to better the urban community’s diet and health.…
I believe that the rhetorical strategy of narration is both seen differently in the article, “Unnatural Killers”, by John Grisham and the article, “The Case Against College Athletic Recruiting” by Ben Adler. Both appeal emotionally to the reader but one is a lot more logical in its approach then the other.…
Today in America many people question whether or not college is truly worth the stress, time, and cost it throws on an individual. With these “burdens” comes alienation from the outside world with little fun and fulfilling experiences. Some people even say that many college students have zero creativity, and are proud of it. This idea of self-growth and freedom along with a diverting experience, while going through college, is something that Rick Perlstein himself has had the opportunity to do. Unfortunately, Perlstein experienced this in his days, and has come to realization that, “College as America used to understand it, is coming to an end” (Perlstein). With this article being published in the liberal magazine, New York Times, many people, mostly ones who have gone through college, completely disagreed with his opinion. One of those insulted people being Liz Addison. Addison’s claim argues that college is yes, much different, but in a positive way, especially in the community colleges. All together in her one sided- argument, she includes several rhetorical devices to persuade, inform, and emotionally prove her claim. These devices being ethos, and pathos, gives her a strong foundation and effective argument to the liberal audience she is writing her article to.…
Sometimes life gets tough and gives us obstacles and challenges just to see how we overcome them. It only takes one mistake for someone’s life to be turned upside down. Watching people go through hardships and life challenges helps us get on the right path and succeed. The book The Other Wes Moore written by Wes Moore himself, is based on real life challenges that two boys ironically with the same name and hometown were faced with and how their decisions on overcoming them lead them to two completely different places. One living free and being able to experience things and the other living unfortunately behind bars. Wes Moore uses the rhetorical appeals ethos, logos, and pathos to engage the readers attention on how two boys with so many similarities can grow up and live two completely opposite lives.…