(My Lord) Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time [applause] to lift our nation from the quick sands of racial injustice to the solid rock of brotherhood. Now is the time [applause] to make justice a reality for all of God’s children. It would be fatal for the nation to overlook the urgency of the moment.” (King, “I Have A Dream”)
Dr. King demonstrated Telos, the particular purpose or attitude of a speech (Sproat, "Aristotle's Rhetorical Situation"), with his “I Have a Dream” speech by calling for a non-violent, peaceful movement to address racial bias and discrimination. He was seeking equality and freedom for all, regardless of an individual’s tone of skin. Dr. King was able to make great strides with his speech by bringing about unity in the country from African Americans and European American sympathizers. He also bought about awareness to many during a time in history that change was greatly needed to seek freedom for African