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Rice Consumption

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Rice Consumption
De La Salle University – Manila

Research Study: Income and Consumption on Rice of Filipino Families

A Research Paper presented to
The Faculty of the Decision Sciences and Innovation Department
Ramon V. del Rosario College of Business
In Partial Fulfillment of the Requirements in
Basic Research Methodology (BASIREC)

Submitted to:
Professor Eula Villar

Submitted By: Ku, Marian Joyce Camille
Torres, Bienvenido
Uy, Anika Michelle

December 2012

Acknowledgements

The researchers would like to extend their gratitude to the following who in one way or another contributed to the completion of this study:

Families from Barangay Villamonte, Bacolod City, Negros Occidental - Respondents
Ms. Eula Villar – Basic Research Methodology Professor

Table of Contents

CHAPTER 1: INTRODUCTION 4
BACKGROUND OF THE STUDY 4
RESEARCH PROBLEM 6
RESEARCH OBJECTIVES 6
SIGNIFICANCE OF THE STUDY 7
SCOPE AND LIMITATIONS 7

CHAPTER 2:REVIEW OF RELATED LITERATURE 9

CHAPTER3: THEORETICAL FRAMEWORK 13
THEORETICAL FRAMEWORK 13
CONCEPTUAL FRAMEWORK 18
OPERATIONAL FRAMEWORK 22

CHAPTER 4: METHODOLOGY 23

CHAPTER 5: DATA ANALYSIS 26

CHAPTER 6: CONCLUSION AND RECOMMENDATION 30

APPENDICES 31
REFERENCES 31
CHARTS AND FIGURES 35
SAMPLE QUESTIONNAIRE 38

I. Introduction

A. Rationale and Background of the Study
Over the past years, the economy of the Philippines has not been stable. As it has experienced growth and downturns, the food consumption of Filipino families has varied but rice, being the staple food in the Philippines, has steadily been on top of the food list. Philippine Food and Nutrition Security Atlas (March 2012) suggests that a typical Filipino diet is a combination of rice, fish and vegetables that is equivalent to 861 grams of food in raw or purchased form. Each year, a household



References: A Look at Filipino Table Manners (2012). The Ilocos Times. Retrieved December 3, 2012 from http://www.ilocostimes.net/index.php/features-page/item/180-a-look-at-filipino-table-manners. Akaeze, Q.O., (2010). Consumer Preference for Imported Rice in Nigeria – Perceived Quality Differences or Habit Persistence?. Unpublished Master Thesis. Michigan State University. Basorun, J.O. (2008). Analysis of the Relationships of Factors Affecting Rice Consumption in a Targeted Region in Ekiti – State, Nigeria. Journal of Applied Quantitative Methods. 4.( 2), 145-153. Diako, C., Sakyi-Dawson, E., Bediako-Amoa, B., Saalia, F.K. and Manful, J.T. (2008). Consumer Perceptions, Knowlegde and Preferences for Aromatic Rice Types in Ghana. Nature and Science 8 (12), 12 – 19. Economic Glossary. (2008). Economic Definition of Income-Expenditure Model. Retrieved December 2, 2012 from http://glossary.econguru.com/economic-term/income-expenditure+model. Filipinos ' high rice consumption fueled by the poor .(2012, September 30). Retrieved December 2, 2012 from http://www.rappler.com/business/13323-pinoys-high-rice-consumption-fueled-by-the-poor Herdt, R et al Import Quantity. (24 August 2010). USDA: USDA’s PSD. Retrieved December 2, 2012 from http://www.fas.usda.gov/psdonline/psdQuery.aspx. Measuring Living Standards: Household Consumption and Wealth Indices. (n.d.). Retrieved December 2, 2012 from http://siteresources.worldbank.org/INTPAH/Resources/Publications/Quantitative-Techniques/health_eq_tn04.pdf Parker, J Poor Filipinos are ‘Addicted’ to Rice (2008, April 9). Retrieved December 2, 2012 from http://www.gmanetwork.com/news/story/88473/news/specialreports/poor-filipinos-are-addicted-to-rice Ramtek, A Rappler (2012 September). Filipinos’ High Rice Consumption Fueled by the Poor. Retrieved December 2, 2012 from http://www.rappler.com/business/13323-pinoys-high-rice-consumption-fueled-by-the-poor Sanguyo, E.B (2011, March) Schenk, R. (n.d.). Permanent-Income Hypothesis. Retrieved December 3, 2012 from http://ingrimayne.com/econ/FiscalDead/PermIncome.html ScienceNewsPhilippines (2012, October 12) Suwannaporn, P. and Linnemann, A. (2008). Consumer Preferences and Buying Criteria in Rice: A Study to Indentify Market Strategy for Thailand Jasmine Rice Export. Journal of Sensory Studies, 23, 1-13

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