Richard Branson Leadership
Introduction
I have chosen to write the profile of a Business leader who I admire on Richard Branson. Branson is a English business magnate, best known as the founder and chairman of Virgin Group of more than 400 companies. According to Wagner and Hollenback (2009), leadership is ‘the use of non-coercive and symbolic influence to direct and coordinate the activities of the members of an organised group toward the accomplishment of group objectives. According to Clark (2010), there are three main leadership styles. These are autocratic, democratic and laissez faire. In order to be an effective leader, managers should use all three leadership styles. A good leader should be able to judge which leadership style is most appropriate in a given situation. Research carried out by the University of Michigan and Ohio State University suggests that there are a number of behavioural and leadership theories. These theories outline different aspects of a leader’s behaviour or leadership style which may differentiate those who are effective leaders from those who are not. For example, the University of Michigan identified two general classes of supervisory behaviour. These are employee oriented and job production oriented behaviours. Research carried out by the Ohio State University is very similar to the above piece of research. They identify the two classes of supervisory behaviour styles as a considerate style i.e. employee oriented and an initiating structure style i.e. job production oriented. Similarly to the two above pieces of research, Fiedler identifies two different leadership styles. These are relationship motivated leaders i.e. employee oriented/considerate style and task motivated leaders i.e. job production oriented/initiating structure style. Another piece of research conducted by House identifies four different behavioural styles. They are as follows: directive leadership, supportive leadership, participative leadership and achievement oriented
I have chosen to write the profile of a Business leader who I admire on Richard Branson. Branson is a English business magnate, best known as the founder and chairman of Virgin Group of more than 400 companies. According to Wagner and Hollenback (2009), leadership is ‘the use of non-coercive and symbolic influence to direct and coordinate the activities of the members of an organised group toward the accomplishment of group objectives. According to Clark (2010), there are three main leadership styles. These are autocratic, democratic and laissez faire. In order to be an effective leader, managers should use all three leadership styles. A good leader should be able to judge which leadership style is most appropriate in a given situation. Research carried out by the University of Michigan and Ohio State University suggests that there are a number of behavioural and leadership theories. These theories outline different aspects of a leader’s behaviour or leadership style which may differentiate those who are effective leaders from those who are not. For example, the University of Michigan identified two general classes of supervisory behaviour. These are employee oriented and job production oriented behaviours. Research carried out by the Ohio State University is very similar to the above piece of research. They identify the two classes of supervisory behaviour styles as a considerate style i.e. employee oriented and an initiating structure style i.e. job production oriented. Similarly to the two above pieces of research, Fiedler identifies two different leadership styles. These are relationship motivated leaders i.e. employee oriented/considerate style and task motivated leaders i.e. job production oriented/initiating structure style. Another piece of research conducted by House identifies four different behavioural styles. They are as follows: directive leadership, supportive leadership, participative leadership and achievement oriented
References: Books: Wagner, J.A. and Hollenback, J.R. (2009) Organizational Behaviour: Securing Competitive Advantage, Michigan: Taylor and Francis Richard Branson (2009) Business Stripped Bare: Adventures of a Global Entrepreneur. London. Virgin Books.Branson, Richard (29 March 2007). Screw It, Let 's Do It. London. Virgin Books Websites: Clark, D. (2010) ‘Leadership Styles’ [online] (Cited 3 February 2012) Available from <http://www.nwlink.com/~donclark/leader/leadstl.html> Kets De Vries (1998) Charisma in Action: (online) (cited 2 December 2012) Available from < http://molar.crb.ucp.pt/cursos/2%C2%BA%20Ciclo%20-%20Mestrados/Gest%C3%A3o/2007-09/DGRH/Papers/Charisma%20in%20action%20PPP.pdf> Richard Branson (2012) Richard Branson on How to Delegate Control of Your Finances (online) (cited on 2 December 2012) Available from < http://www.entrepreneur.com/article/224879> Carmine Gallo (2011) Richard Branson: The One Skill Leaders Need to Learn (online) (cited 2 December) Available from < http://www.forbes.com/sites/carminegallo/2011/06/29/richard-branson-the-one-skill-leaders-need-to-learn/> Michael Walenius (2010) The leadership style of Sir Richard Branson (online) (cited 2 December) Available from < http://michael.walenius.com/?p=141>