Rim Case Analysis
A Case Study of:
Research in Motion: Managing Explosive Growth
Written By:
Mike Gosine
Liang Guo
Derek Rempel
April Whitteron
MGT 4090
Prof. Brad Olson
University of Lethbridge
March 18, 2013
Company Analysis
SWOT
Strengths:
RIM was strategically centered in Waterloo which allowed them to capture a large portion of their recruiting from the of University of Waterloo’s engineering and computer science graduates and also through co-op programs. RIM prides itself on maintaining its ‘unique culture’ and making employees aware that they are valuable members of the team. This strengthens RIM’s internal structure through reducing employee turnover and having happy employees who enjoy their jobs and in-turn demonstrate good work ethics.
One of RIM’s greatest strengths is the security of information provided by the blackberry. Their smart-phones maintain a high level of security through securing information behind company firewalls and the encryption of information when it is being transferred to other consumers. This allows RIM to capture large organizations that demand a high level of security such as the U.S. Government and financial institutions.
RIM developed their smart phones with multiple features but the one that gave them an edge on their competition was their “push” email architecture. By being the first to market with the “push” email, RIM was able to offer consumers a fast and secure way to receive emails to their phones. This was geared towards their target market of business professionals who require immediate transfer of information effectively. RIM used their “push” email architecture to set up a licensing program with other cell phone manufacturers, which allowed them to incur additional revenue.
Weaknesses:
Since RIM was centered in Waterloo the company had access to an excellent recruiting pool from the University of Waterloo and surrounding area. RIM focused on recruiting local talent and had made small acquisitions in the
Research in Motion: Managing Explosive Growth
Written By:
Mike Gosine
Liang Guo
Derek Rempel
April Whitteron
MGT 4090
Prof. Brad Olson
University of Lethbridge
March 18, 2013
Company Analysis
SWOT
Strengths:
RIM was strategically centered in Waterloo which allowed them to capture a large portion of their recruiting from the of University of Waterloo’s engineering and computer science graduates and also through co-op programs. RIM prides itself on maintaining its ‘unique culture’ and making employees aware that they are valuable members of the team. This strengthens RIM’s internal structure through reducing employee turnover and having happy employees who enjoy their jobs and in-turn demonstrate good work ethics.
One of RIM’s greatest strengths is the security of information provided by the blackberry. Their smart-phones maintain a high level of security through securing information behind company firewalls and the encryption of information when it is being transferred to other consumers. This allows RIM to capture large organizations that demand a high level of security such as the U.S. Government and financial institutions.
RIM developed their smart phones with multiple features but the one that gave them an edge on their competition was their “push” email architecture. By being the first to market with the “push” email, RIM was able to offer consumers a fast and secure way to receive emails to their phones. This was geared towards their target market of business professionals who require immediate transfer of information effectively. RIM used their “push” email architecture to set up a licensing program with other cell phone manufacturers, which allowed them to incur additional revenue.
Weaknesses:
Since RIM was centered in Waterloo the company had access to an excellent recruiting pool from the University of Waterloo and surrounding area. RIM focused on recruiting local talent and had made small acquisitions in the