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Rim Company Analysis

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Rim Company Analysis
Economic Competitive Strategy Analysis for Research in Motion Ltda. A. Overall Description of the Business and its Markets
“Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry ® solution in 1999.” Founded in 1984, with Headquarters in Waterloo, Ontario, Canada and offices in North America, Asia-Pacific and Europe, RIM designs, manufactures, and markets wireless solutions for the mobile communications market worldwide. “The company, through the development of integrated hardware, software and services that support multiple wireless network standards, provides platforms and solutions for access to information, including email, voice, instant messaging, short message service (SMS), internet and intranet-based applications, and browsing. Its technology also enables an array of third party developers and manufacturers to improve their products and services through software development kits, wireless connectivity to data, and third-party support programs.” RIM is also well known for its data encrypted network. The BlackBerry product line primarily generates revenue through sales of the BlackBerry Smartphone, software for businesses and the BlackBerry ® PlayBook™ tablet. It also offers accessories and non-warranty repair services. BlackBerry smartphones are available from various carriers and indirect channels, through a range of distribution partners, and are designed to operate on various carrier networks. BlackBerry products and services are used by millions of customers around the world to stay connected to people and content that matter most throughout their day.

New Chief Executive Officer, Thorsten Heins, stated that currently the company “is doing everything right and does not need a change in strategy, and must instead focus on harnessing its talent to improve the BlackBerry and revive sales.” He joined the company at the most difficult juncture in the firm 's long


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