Rio Bravo
Question 1
RIO BRAVO IV – Situational Analysis
Strengths Weaknesses
• Leading producer of Power & Signal distribution products • Not favoured by Foreign markets
• High quality producers • Time limitations – hastily equipped facilities
• High level of experience in the production of wiring harnesses & Electrical components • Inexperienced human talent in senior positions
• Good housekeeping • Language barrier • No understanding of customer needs expectations • The quality of the product supplied to the customer not according the NUMMI specifications • No supplier partnerships • Non-value adding steps in their processes • Time taken to complete each production step
Opportunities Threats
• Venture production into foreign markets • Customer demands: Products required,
1. In precise quantities
2. At the specified hour of the day
3. To the correct location
4. At an acceptable price
5. At the highest quality
• Learn and apply techniques from Sumitomo Wiring advisors
• Improve organizational culture
• • Losing market share to reputable manufacturers in the industry
The main problems in Rio Bravo IV are presented in the above analysis as Weaknesses and Threats.
• Not favoured by Foreign markets
• Time limitations – hastily equipped facilities
• Inexperienced human talent in senior positions
• Language barrier
• No understanding of customer needs expectations
• The quality of the product supplied to the customer not according the NUMMI specifications
• No supplier partnerships
• Non-value adding steps in their processes
• Time taken to complete each production step
• Customer demands: Products required,
1. In precise quantities
2. At the specified hour of the day
3. To the correct location
4. At an acceptable price
5. At the highest quality
Losing market share to reputable manufacturers in the industry
Question 2
Question 3
NUMMI has over the years earned a reputation of high standard and quality. They practice a
RIO BRAVO IV – Situational Analysis
Strengths Weaknesses
• Leading producer of Power & Signal distribution products • Not favoured by Foreign markets
• High quality producers • Time limitations – hastily equipped facilities
• High level of experience in the production of wiring harnesses & Electrical components • Inexperienced human talent in senior positions
• Good housekeeping • Language barrier • No understanding of customer needs expectations • The quality of the product supplied to the customer not according the NUMMI specifications • No supplier partnerships • Non-value adding steps in their processes • Time taken to complete each production step
Opportunities Threats
• Venture production into foreign markets • Customer demands: Products required,
1. In precise quantities
2. At the specified hour of the day
3. To the correct location
4. At an acceptable price
5. At the highest quality
• Learn and apply techniques from Sumitomo Wiring advisors
• Improve organizational culture
• • Losing market share to reputable manufacturers in the industry
The main problems in Rio Bravo IV are presented in the above analysis as Weaknesses and Threats.
• Not favoured by Foreign markets
• Time limitations – hastily equipped facilities
• Inexperienced human talent in senior positions
• Language barrier
• No understanding of customer needs expectations
• The quality of the product supplied to the customer not according the NUMMI specifications
• No supplier partnerships
• Non-value adding steps in their processes
• Time taken to complete each production step
• Customer demands: Products required,
1. In precise quantities
2. At the specified hour of the day
3. To the correct location
4. At an acceptable price
5. At the highest quality
Losing market share to reputable manufacturers in the industry
Question 2
Question 3
NUMMI has over the years earned a reputation of high standard and quality. They practice a