Riordan Manufactors

Riordan Manufacturing wants to improve innovation and sustainability of business operations both in the United States and in the global market. An executive team at Riordan researched other companies including Nike to decide on the most effective competitive strategies to employ for attaining this goal. Below is a report of the findings that include which competitive advantages Riordan has in common with Nike. Based on the commonality between the companies is a recommendation of which competitive strategies will allow Riordan to move forward. The team explains why these competitive strategies were selected and estimate how they might affect sustainability of long-term organizational performance. Finally the team explains how the global market affects the business strategy of Riordan (University of Phoenix, 2013).
Strategies in Common
Riordan Manufactures was founded by Dr Riordan in 1991. The company became Global in 2000. Riordan manufactures fans and plastics beverage containers. The company’s mission is to remain leaders in the use polymer materials to provide solutions to their customers and remain industry leaders in identifying trends (University of Phoenix, 2006). Riordan’s competitive edge is effective marketing, customer relationships, strong reliable products, and effective distribution of products (University of Phoenix, 2006 Riordan’s competitive edge compares to Nike. Nike has a competitive edge of Brand recognition, high quality products. Nikes use the competitive strategies to improve innovations and sustain its business. Nike’s strategies focus on marketing strategies and product offerings through product differentiation. Other strategy are to ensure economies of scale in manufacturing and distribution, continue with products through research, use social activities to ensure the brand image remains strong, conducts foreign exchange and strengthens customer relationships by working with customer for new designs for product risk