Rip Curl Business Plan
BUSINESS STUDIES - RIP CURL BUSINESS REPORT
SYNOPSIS
Rip Curl have been operating in Australia since 1969 dealing in surfing products and accessories. Over the years consumer tastes have constantly changed and other surfing brands have moved into the market forcing Rip Curl to diversify their products and marketing strategies to remain one of Australia’s most successful businesses
BUSINESS STRUCTURE
Situational analysis
Rip curl was born in 1969 when Brian Singer and Doug Warbick started a partnership with their personal savings of $500. This was a business to make surfboards and was set up in their backyard shed at Torquay in Victoria. Before long Rip curl had expanded from selling in surfing stores across Victoria to selling across Australia. By the 1970’s Not only had their business size expanded but also their range of product. With the Expansion more employees were needed for the large- scale operations and so Rip Curl was no longer just a partnership. In 1980 new premises were opened and another avenue for expansion was decided as they started to export their products to countries such as the USA and France where they had set up rip curl stores. Today Rip curl is a private company that sells to over 70 countries across the world.
Advantages and Disadvantages of being a Private Company
Rip curl’s decision of becoming a private company as opposed to a public company has its distinct advantages and disadvantages. These include the following :
|ADVANTAGES |DISADVANTAGES |
|The Company is a separate legal entity to its owners so their |Finance is restricted by amount of shareholders |
|personal assets are never in danger | |
|Shares can be brought without disrupting rip curls operations |The company pays a constant amount
SYNOPSIS
Rip Curl have been operating in Australia since 1969 dealing in surfing products and accessories. Over the years consumer tastes have constantly changed and other surfing brands have moved into the market forcing Rip Curl to diversify their products and marketing strategies to remain one of Australia’s most successful businesses
BUSINESS STRUCTURE
Situational analysis
Rip curl was born in 1969 when Brian Singer and Doug Warbick started a partnership with their personal savings of $500. This was a business to make surfboards and was set up in their backyard shed at Torquay in Victoria. Before long Rip curl had expanded from selling in surfing stores across Victoria to selling across Australia. By the 1970’s Not only had their business size expanded but also their range of product. With the Expansion more employees were needed for the large- scale operations and so Rip Curl was no longer just a partnership. In 1980 new premises were opened and another avenue for expansion was decided as they started to export their products to countries such as the USA and France where they had set up rip curl stores. Today Rip curl is a private company that sells to over 70 countries across the world.
Advantages and Disadvantages of being a Private Company
Rip curl’s decision of becoming a private company as opposed to a public company has its distinct advantages and disadvantages. These include the following :
|ADVANTAGES |DISADVANTAGES |
|The Company is a separate legal entity to its owners so their |Finance is restricted by amount of shareholders |
|personal assets are never in danger | |
|Shares can be brought without disrupting rip curls operations |The company pays a constant amount