11/3/2009
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1. Sensitivity Analysis
This is a technique that shows how different variables affect the value of a particular variable. For example, it shows the affect on profit following a change in sales price and/or volume.
Pros:
Sensitivity analysis shows the sensitivity of economic payoffs to uncertain values such as discount rates. Management can see the profitability of a project if input values change [ (Marshall, 1995) ]. It is easy to use and understand. Therefore it is most useful when more advanced and time consuming techniques are not possible. Management can see which factors are the most influential in achieving the projected profit of a project. The technique is also beneficial when presenting a project to a group of people. The management team will be better able to answer the ‘what-if’ questions [ (Marshall, 1995) ].
Cons:
There is no measurement of the likelihood of the changes occurring. There is no probability value attached. A small change in an input value could make a project unprofitable but there could be a 0.1% chance of it happening. Therefore, by just looking at the sensitivity analysis the management team might decide not to go ahead with the project but in reality they should because of the low probability of it occurring.
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2. Cost-Volume Profit Analysis (CVP)
CVP analysis is used to determine how changes in costs and volume affect a company's operating income and net income [ (CliffsNotes, 2009) ].
Pros:
CVP analysis is simple to undertake due to the assumptions. It provides an understanding of the affect of the level of activity on profits. The break-even point can be calculated. This is the level of sales needed to make a net income of zero. Therefore the manager can use this to decide the required minimum level of sales needed to make a
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