Preview

Ritz-Carlton

Good Essays
Open Document
Open Document
547 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ritz-Carlton
Nowadays, people would feel stressed not only when they are working, but for when they are studying as well as they lived in fast- pace life. Therefore, they would prefer to have a good trip to release themselves from working and studying.

As living in luxury hotels can provide the best facilities to make sure you enjoy it when you are staying in here (Rivera n.d.). In Ritz-Carlton hotel, ‘to provide the finest personal service for our guests’ is one of their basics which are intended to meet the four basic needs of customer service (Sucher & Mcmanus, 2005). Those above are involved in 2 needs which are to be comfortable and to feel important. As the customers have physical comfort. In addition, ego and self-esteem are noticed as one of important customer needs by luxury hotels. In order to make full use of customers’ feedback in promoting of business, Ritz-Carlton hotel do has a GIA form which is represented to guest incident action to analyse their disadvantage. To make sure they ‘never lost a guest’, let consumers feel comfortable and to be understood (Sucher & Mcmanus, 2005). In addition, they have The Gold Standard to maximise customer satisfaction. Michellis’ coffee shop provides seats for customers while they are waiting which makes consumers feel to be comfortable. Moreover, in Business Island Scenario, greeting customers when they are coming or leaving our shop which makes them feel welcome is one of the requirements of all staffs. Employees are trained by professional people every month to make sure they can maximise customer satisfaction.

According to Sucher & Mcmanus (2005), The Ritz-Carlton would compare occupancy rate, average daily rate and revenue per available room with their strong competitor-Four Seasons. By comparing with their main competitor, they would know where they should improve and enhance. Furthermore, Ritz-Carlton does compare the budget with each month which can avoid unnecessary costs, increase gross profit and net profit as

You May Also Find These Documents Helpful

  • Powerful Essays

    Lodging Inductry

    • 24746 Words
    • 99 Pages

    Next is a discussion of how customer satisfaction leading to profits is the central goal of hospitality and tourism marketing. It is wise to assess the customer’s long-term value and take appropriate actions to ensure a customer’s long-term support.…

    • 24746 Words
    • 99 Pages
    Powerful Essays
  • Good Essays

    The marketing department has sent out emails publishing the loyalty program for the Hotel Futura chain.…

    • 4310 Words
    • 18 Pages
    Good Essays
  • Powerful Essays

    Hilton Hotels is one of the leading international premium hotels in the world. The company was founded by Conrad Hilton (Hilton Hotels, n.d.). It offers full-services hotels and resorts to customers in many major cities around the world. Through different kinds of customer service programmes, it attempts to develop a good relationship with the targeted market. It also attempts to use the ‘Hilton Honors’ which is customer loyalty programme to retain existing customers (Hilton Hotels, n.d.). The programme does not only enable Hilton Hotels to assess quality premium services from the hotel and its affiliated firms, but also helps them to experience the feeling of privilege.…

    • 1936 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Ritz Carlton

    • 675 Words
    • 3 Pages

    Ritz Carlton has adopted a focus strategy to differentiate by offering high end services to an elite customer base. This allows the company to charge a premium for its services and provides greater brand recognition. Ritz Carlton's operations strategy is to proactively manage the quality of its services through TQM with a view toward achieving a high level of service excellence. The operations strategy supports the business strategy by proactively reducing service related problems before they are necessarily seen in financial results.…

    • 675 Words
    • 3 Pages
    Good Essays
  • Better Essays

    The Ritz Carlton runs in a way that makes every single detail about the consumer and the consumer’s needs, wants, and expectations. Every decision that they make they make with the consumer in mind. They essentially are selling unsurpassed service to their patrons. The Ritz Carlton is very well-known for providing consistent service to its patrons in each of its locations throughout the world. They provide guests with high quality customer service, utilizing their Gold Standards for customer service, which include its credo, motto, employee promise, three steps of service, and the twelve service values. The three steps of service are fairly basic, however many companies overlook them, losing that opportunity to create a long lasting relationship with the guest. The first is to deliver a warm and sincere greeting and to use the guest 's name; the second is to anticipate and fulfill the needs of each guest; and the third is to give a warm good-bye, again using the guest 's name. The Ritz Carlton believes that guest recognition is a top priority. If employees recognize the guest, then they can give personalized service, have fast access to knowledge, and interactions that are largely hassle free. These Gold Standards continue to lead the company to outperform its competition and increase its customer loyalty. They also have programs designed to meet specific customer needs that include their Service Quality Indicators (SQIs).…

    • 1108 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Radisson Hotel

    • 2964 Words
    • 12 Pages

    Radisson Hotels were founded in 1938 by Curtis L. Carlson, Carlson Companies Inc. (Schroeder, 2008, p 454). Radisson Hotels are world wide and are committed to the customer, employee, and community. Radisson strives to provide warm and engaging hospitality at every point of customer contact. They are dedicated to responsible business initiatives that focus on ethics, culture, community and the environment (2009). In the beginning years Radisson held with the strategy to grow at any cost. In 1997 and 1998 Brian Stage, Radisson’s president, and Maureen O’Hanlon, Radisson’s executive vice president, took several initiatives to direct and drive Radisson towards becoming a more customer-focused brand. They made these initiatives based on the realization that Radisson was left with a tremendous diversity of hotel quality and an unfocused brand image due to their strategy. They decided to focus the goals of the organization away from growth at any cost and towards the most trusted and respected brand worldwide (Schroeder, 2008, p 454). In an effort to do so, Radisson developed five strategies. These strategies are focus on the customer, provide individualized marketing and services, develop hotels in key locations, leverage the Carlson Companies Advantage, and strengthen global brand presence. With these goals in mind they developed “The 100% Guest Satisfaction Guarantee Program” (Schroeder, 2008, p 455).…

    • 2964 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Ritz Carlton Case

    • 1370 Words
    • 6 Pages

    The Ritz-Carlton stands out amongst the luxury hotels due to the time and investment that they contribute into their employees. Within the organization is where the success starts. The customer service that they provide allows the success to flourish even more and it creates a loyalty…

    • 1370 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Service Encounter Report

    • 1617 Words
    • 7 Pages

    In recent years, there are more and more competition for hotel, peripheral consumption level unceasing enhancement, I believe that the management also felt the pressure by competitors, as a large hotel, it is necessary to improve the competitiveness, first of all,we must considerate the service marketing. We are the service industry after all; the customer is really pays attention to the level of service. We must catch this factor, then we can develop good service project.…

    • 1617 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    The Ritz Carlton features luxury hotels and five-star resorts worldwide: from America to the Middle East, and from Europe to Asia. With an unshakeable credo and a corporate philosophy of an unwavering commitment to service, the hotel has won countless rewards and has been recognized with numerous awards for being the gold standard of hospitality.…

    • 1955 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Ritz Carlton

    • 1683 Words
    • 7 Pages

    In 1983, President and COO, Horst Schulze, decided upon a strategy to manage the Ritz Carlton in order to compete on quality. The strategy affected the entire organization, with significant differences in:…

    • 1683 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    ritz hotel

    • 1493 Words
    • 6 Pages

    Ritz-Carlton is a brand of luxury hotel and resort with 70 properties that are located in major cities and exclusive resort destinations of 23 countries worldwide. The Ritz-Carlton brand is managed by the Ritz-Carlton Hotel Company LLC, a subsidiary of Marriott International. The Ritz-Carlton Hotel Company has currently 32,000 employees. The Ritz-Carlton headquarters are found in Chevy Chase, Maryland, a community along the border of Washington, D.C..…

    • 1493 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Ritz-Carlton Hotels

    • 373 Words
    • 2 Pages

    Ritz employees are continually schooled in company lore and company values. Every day at 15-minute “lineup” sessions at each hotel propoerty, managers reinforce company values and review techniques. And these values are the basis for all employee training and rewards. Nothing is left to chance when it comes to providing exemplary customer service. People looking to get a job in this hotel are tested both for cultural fit and for qualities associated with a real passion to serve customers. A company executive says, “The smile has to come naturally”. Although staff memebers are expected to be warm and caring, their behaviour towards guests had been extremely detailed and scripted. That is why a new customer service philosophy implemented in mid-2006 was so different from what the Ritz had been doing before 2006.…

    • 373 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Ritz Hotel

    • 2775 Words
    • 12 Pages

    This essay looks at the Ritz-Carlton hotel operations, marketing strategies and service qualities. The essay will also include the transformational process model (including inputs and outputs) like shown in the Hospitality Operations A system approach book by Ball et al. (2003), also market segmentation, differentiation and position in the market. The information was obtained from different literature such as academic journals and topic related books.…

    • 2775 Words
    • 12 Pages
    Powerful Essays
  • Best Essays

    Customer Service in Tourism

    • 2655 Words
    • 11 Pages

    The tourism industry has for long been known as one of the most profitable industry in the economic world today. The rapid growth of the said industry has increased in demand thus causing high competition in the sector. It is thus vital that quality customer services be implemented to win tourists in this very competitive industry. According to Noe (2010), customer service defines how people relate to one another in the fulfillment of each other’s needs. There ought to be efficiency in the interaction between tourism service providers and customers. Any service provider that is put in charge of assisting a tourist has sole responsibility to care for the needs of the said tourist and help in any way possible via communicating that they are there to be at the customer’s bidding. If a tourist customer interacts with a tourist firm for the first time, there is a high likelihood that the customer services given to her and the way she or he is assisted will determine whether a good relationship will be formed and continued or not. The objective of any tourism business ought to be the provision of quality and highest standard of customer services. This is very important because it encourages satisfied customers to advertise for ones business. These and more are `some of the analysis impacts of customer service tourism development today. Adherence to these and more has largely contributed to the development of the tourism industry and thus adding to the global economy.…

    • 2655 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    HRM for a new Hotel

    • 3005 Words
    • 13 Pages

    The hospitality industry is certainly a profitable place, especially for businesses that follow the golden rule of “the customer is always right”. However, with customer service being such a significant part of the customer’s experience when staying in any modern-day hotel, there is always a possibility that the service is not fully satisfactory. Hotel clients have the potential to complain about almost anything in terms of the service they receive; such as the size of the toilet seat or the smell of the dining area. This can have massive impact on the hotel’s reputation if the customer then decides to create bad word-of-mouth advertising to their friends and family. Good reputation is paramount for hotels that want to increase their market-base and gain more regular stayers, which can prove difficult if staff do not contribute to helping the customer’s overall experience. Therefore…

    • 3005 Words
    • 13 Pages
    Powerful Essays