ritz carlton
The Ritz-Carlton Hotel Company, L.L.C. is the parent company to the luxury hotel chain, The Ritz-Carlton Hotels. Ritz-Carltonoperates 84 luxury hotels and resorts in major cities and resorts in 26 countries worldwide.[2]
The current company was founded in 1983, when the brand was bought from the previous owners to start The Ritz-Carlton Hotel Company, L.L.C., based in Atlanta, Georgia, which began expansion of the brand to other locations. The hotel company is today a subsidiary of Marriott International.
Type
Subsidiary of Marriott International
Industry Hospitality, tourism
Founded 1983
Headquarters Chevy Chase, Maryland,United States
Number of locations 81 hotels worldwide in 26 countries.
Key people Bill Marriott,
(Chairman)
Herve Humler,
(President & Chief Operating Officer)
Revenue US$ 3 billion (2012)
Owner(s) Marriott International
Employees 38,000
Parent
Marriott International
1. The History of Ritz-Carlton• The hotel’s famous name began with the birth of Cesar Ritz in Switzerland in 1850• Cesar Ritz eventually know as the “king of Hoteliers ”Ritz opened three luxurious hotel in Europe• After Cesar Ritz died in 1918, his wife Marie continued the expansion of hotels bearing his name• Several Ritz-Carlton Hotels were built in the North America in the early 20th century• In 1983, Former CEO William B. Johnson acquired the rights to the name made famous by Swiss hotelier Cesar Ritz• Today, it is part of hotel giant Marriott International, which operating under that company’s luxury segment
Ritz Carlton located in Bangalore.Residency road, ashok nagar
NUMBER OF EMPLOYEES:
35,000
Marketing Strategies
What are their secrets to marketing strategy success? It’s pretty simple … exceptional customer service and unparalleled hotel experiences. Their goal is to create customers for life. Here’s how they strive to achieve this lofty goal, with some great examples:
Brand identity at marketing core
The heart of the
The current company was founded in 1983, when the brand was bought from the previous owners to start The Ritz-Carlton Hotel Company, L.L.C., based in Atlanta, Georgia, which began expansion of the brand to other locations. The hotel company is today a subsidiary of Marriott International.
Type
Subsidiary of Marriott International
Industry Hospitality, tourism
Founded 1983
Headquarters Chevy Chase, Maryland,United States
Number of locations 81 hotels worldwide in 26 countries.
Key people Bill Marriott,
(Chairman)
Herve Humler,
(President & Chief Operating Officer)
Revenue US$ 3 billion (2012)
Owner(s) Marriott International
Employees 38,000
Parent
Marriott International
1. The History of Ritz-Carlton• The hotel’s famous name began with the birth of Cesar Ritz in Switzerland in 1850• Cesar Ritz eventually know as the “king of Hoteliers ”Ritz opened three luxurious hotel in Europe• After Cesar Ritz died in 1918, his wife Marie continued the expansion of hotels bearing his name• Several Ritz-Carlton Hotels were built in the North America in the early 20th century• In 1983, Former CEO William B. Johnson acquired the rights to the name made famous by Swiss hotelier Cesar Ritz• Today, it is part of hotel giant Marriott International, which operating under that company’s luxury segment
Ritz Carlton located in Bangalore.Residency road, ashok nagar
NUMBER OF EMPLOYEES:
35,000
Marketing Strategies
What are their secrets to marketing strategy success? It’s pretty simple … exceptional customer service and unparalleled hotel experiences. Their goal is to create customers for life. Here’s how they strive to achieve this lofty goal, with some great examples:
Brand identity at marketing core
The heart of the