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ritz carlton
Anderson Zuleta Medina
Alexandre Cammarano
Chris Angelos
David Smith
Scott Coons

Executive Summary

 There is a conflicting business strategy between
Ritz-Carlton and Millennium Partners. Failure to resolve the issue could prematurely end the partnership. PEST ANALYSIS (ADAPTATION)
 ECONOMIC
POLITICAL
• Stable Economy
• Stable Political Scene
• Upcoming Election

• Tourism Industry
• Unemployment Rate
• DOW

SOCIAL
• Political Events
• Leisure/Travel

TECHNOLOGY
• Y2K
• Internet Dotcom boom
• Moore’s Law

PORTER’S 5 FORCES ANALYSIS



Threat of entry
Very High Cost
Name Recognition

Supplier Power

Labor
Luxury industry

Industry Rivalry

4 Seasons

Every day supplies

Substitutes
Embassy
Condominiums

Buyer Power
High End
Customers

AGIL ANALYSIS

Adaptation
(Refer to PEST Analysis)

Latent Values
Ritz:
•HR and Quality Motto
•Mission Statement
•Management

Millennium:
•Height, Light, and View
•Investors
•Apartment, Residents

Goal Attainment
Ritz
7 Day / 50%
TQM
Traditional Target
Partnership

Millennium

+ 7 Day / 80%
SQI
New Target
Ritz Investment

Integration
Collaborating to reach two separate goal.
One perspective can’t dominate.

SWOT ANALYSIS
 Weaknesses
Strengths
• 7- Day Count-Down Process
• Management Style
• Standards

• Perishable Product
• Conflict with Millennium

• Experience

Opportunities

Threats

• Partnership with Millennium

• Security Issues

• Globalization

• 4 Seasons / Millennium
• Millennium

FORCE FIELD ANALYSIS



 How does Ritz-Carlton convince Millennium to execute the 7 day process without threatening their future relationship?
Propelling Forces

Restraining Forces

• 7-Day Process Success

• Building Construction

• Ritz-Carlton Worldwide

• Conflicting Philosophies

Experience
• McBride’s Experience

• Millennium, $700 Million
Investment

CONCLUSION

 Based on the


References:   "TInet: The United States International Travel Industry." Welcome to Tourism Industries. US Department of Commerce, July 2001. Web. 27 Feb. 2012. .  Sucher, Sandra J., and Stacy E. McManus. "Harvard Business School - Ritz-Carlton Hotel." Scribd. 30 Sept. 2005. Web. 12 Feb. 2012. .
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