Preview

Ritzer's Macdonaldization

Powerful Essays
Open Document
Open Document
1503 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ritzer's Macdonaldization
In this essay, I aim to explore the term ‘McDonaldization’ dubbed by esteemed Sociologist and University of Maryland Professor, George Ritzer, to correlate his findings with those of the English Sociologist Les Back and then ultimately examine the effect both Globally and Locally.
Ritzer’s concepts are fundamentally built around the theories of Max Weber, a German Sociologist who first established the idea of ‘Rationalization’. More specifically, four headings were used to define this shift in the organizational structure of society: Efficiency, Calculability, Predictability and Control of new technologies increasing the productivity of the modern world. I will explore the relevance of these headings later in this essay.
Weber maintained it was bureaucratization that contributes to this advance in achieving the “optimum means to ends” (Ritzer, 2008, 25). The bureaucracy as Weber defines it seems to be the prototype for flawless corporate functionality.
“A bureaucracy is a large-scale organization composed of a hierarchy of offices. In these offices, people have certain responsibilities and must act in accordance with rules, written regulations, and means of compulsion exercised by those who occupy higher-level positions”
With an operating structure as tightly knit as described above, it is no surprise that the paradigm of formal rationality according to Ritzer, McDonalds, is one of the most envied business models in the world. 50 million customers a day will find restaurants in 118 nations (Ritzer, 2008, 3). Thousands of businesses strive to emulate their successful rational framework yet fail to conquer, such as the fast-food giants, MacDonald’s. Franchising at an unbelievable rate, McDonalds profits are being maximized year after year as it expands worldwide.
A British author Martin Plimmer captures the mastery of their expansion “There are McDonalds everywhere. There’s one near you, and there’s one being built right now even nearer to you” (Ritzer, 2008,



Bibliography: • Ritzer, G. 2008. The McDonaldization of Society. London: Pine Forge. • Back, L. 1997. 'Local/Global ' In Jenks, C. (ed.) Core Sociological Dichotomies. London: SAGE. • Klein, N. 2005. No Logo. London. Harper Perennial. • Macionis and Plummer. 2005. Sociology: a global introduction. Dublin. Pearson Education. • Watson. L. 2007. Golden Arches East: McDonalds in East Asia. California. Stanford Press.

You May Also Find These Documents Helpful

  • Good Essays

    Sam's Club Predictability

    • 548 Words
    • 3 Pages

    While further expanding the conversation on McDonaldization in American Society I would have to say that drive-through windows and supersized food options at restaurants along with banks, education systems and clinics, showcase McDonaldization because they base everything off the four dimensions within Ritzer’s…

    • 548 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Ritzer argues that the success of McDonaldization can be explained through four dimensions. The first dimension is efficiency. For consumers the restaurant offers an efficient way to go from hungry to full. Workers at McDonald’s also operate efficiently by following predesigned steps of a process. The second dimension is calculability which focuses on the quantitative aspects of McDonald’s products. Examples include portion size, cost, and the amount of time it takes for the customer to get the product. This is important because people in the U.S. now view quantity as being as important as quality. People also calculate how much time it will take for them to get to a McDonald’s rather than eat at home. Predictability is the third dimension. When a person goes to McDonald’s he or she can be sure that the product is going to be the same every time they go. The fourth dimension of McDonaldization is control. This is exerted over the customers with the use of lines, limited menus, and uncomfortable seats. These methods of control cause people to eat quickly and leave. While McDonald’s has become an inevitable…

    • 2978 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    In 1955, after hard negotiations, Ray Kroc saw his ideas and aspirations of franchising McDonald’s come to life; since then the corporation has franchised all over the world. Kroc constructed a business model that produced a phenomenon called McDonaldization, which has translated beyond the fast-food world to other consumer companies that we frequent, everyday. McDonald’s has influenced not only the American society but also outside its borders to affect multiple cultures around the world on a micro and macro level. This essay will summarize the central dimensions and ideas of McDonaldization, its effects on our day-to-day lives, and its threat to cultural diversity, our values, and our futures. Throughout this essay one should consider: Is McDonaldization more harm than it is good?…

    • 887 Words
    • 4 Pages
    Good Essays
  • Good Essays

    McDonaldization, as stated by George Ritzer “is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world” this is the modern day version of Weber’s concept of rationalization. One of the fundamental aspects of McDonaldization is that almost any task can be rationalized. George Ritzer suggests that “later on in the twentieth century the socially structured form of the fast-food restaurant will become the organizational force representing and extending the process of rationalization further into the realm of everyday interaction”.…

    • 592 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Rational Organisation

    • 1821 Words
    • 8 Pages

    • RITZER, G (2008) The McDonaldisation of Society (5th edition) London: Sage. (Ch. 3 – Efficiency)…

    • 1821 Words
    • 8 Pages
    Best Essays
  • Good Essays

    George Ritzer has taken the work of Max Weber and has expanded them to produce a process of rationalization called the McDonaldization of society. In today's society, everyone seems to be in a hurry. The quest to save time to do other things. The McDonaldization of Society is the search for maximum efficiency in increasing numerous and diverse social settings. It has been stated that McDonald's principles are beginning to dominate more and more sectors of society as well as the world. (Ritzer, 1996) This theory shows us how the restaurant business has adapted in today's modern society where everyone seems to be in a big hurry.…

    • 534 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Sociology

    • 795 Words
    • 4 Pages

    the placement of a McDonald’s franchise in every community with more than 5,000 inhabitants AND the domination of numerous sectors of societies throughout the world by principles initially used by fast food restaurants.…

    • 795 Words
    • 4 Pages
    Good Essays
  • Good Essays

    McDonaldization’s main focus is effectiveness, speed, and effort. For example, when eating at home you have to go to H-E-B to buy all the ingredients, come home and prepare them to be cooked, cook everything, wait the amount of time for everything to be done, set the table, eat, and finally pick everything up. McDonaldization played its part and made a restaurant so that the previous process would not take up so much time. Yes, a restaurant was a success but it had its defects. You had to drive there, decide on what you wanted to eat, and wait for the chef to complete everyone’s order. This used too much effort. Consequentially, McDonaldization took part in bringing up fast food restaurants like McDonalds, which reached its highest accomplishment. McDonald’s acquired the criteria of McDonaldization, effectiveness, speed, and most importantly minor effort (George Ritzer 1996)…

    • 573 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Mcdonaldization of Society

    • 2074 Words
    • 9 Pages

    If you have ever had a meal in a restaurant (fast-food/formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is "the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world" (Ritzer, 1996, 1). Nearly every aspect of today 's society has been affected by McDonaldization including the restaurant business, education, work, healthcare, travel, leisure, dieting, politics and the family (Ritzer, 1996, 1).…

    • 2074 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    George Ritzer reintroduces a new concept of thinking in his book The McDonaldization of Society. McDonaldization was a concept that I was unfamiliar with but now I feel as if I understand it. The term itself is refers to a larger process of running a business efficiently. It is taking every action into account to produce the most efficient, predictable and controlled end. Ritzer points out that this way of doing business is dehumanizing the world and making it more homogenous. Ritzer provides many examples of how McDonaldization is overtaking society.…

    • 458 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Soc 2 exam

    • 861 Words
    • 4 Pages

    Bureaucracy- a component of formal organization in which rules and hierarchical ranking are used to achieve efficiency.…

    • 861 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Human Adventure Course

    • 2300 Words
    • 10 Pages

    Following George Ritzer’s theory of McDonaldization, this course examines the pros and cons of living in a rationalized world where standardization, predictability, and control prevail. As students learn the sociological concepts of bureaucracy, consumer society, social structures, social change, and social interaction, they will develop their sociological imagination to reclaim a place for creativity, meaning, individuality, and free will in the late modern world.…

    • 2300 Words
    • 10 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Who knew that one fast-food franchise could change the ideology of bureaucracy around the globe? Well, the four key elements that have contributed to McDonald’s critical global success have certainly manifested itself into the American culture. These four foundations make up what is called, McDonaldization, which essentially the process of McDonald’s increasing influence over sectors of American society and the world.…

    • 347 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Conflict Theory

    • 1181 Words
    • 5 Pages

    George Ritzer claims that the unpredictability of human error has led to a desire for greater control and the replacement of human with nonhuman technology. The idea of companies (bureaucracies) replacing humans with technology to ensure efficiency fits into Weber’s theory of formal rationality. As Ritzer explains “[Fast-food chains have] employed all the rational principles pioneered by the bureaucracy and is part of the bureaucratic system because huge conglomerates now own many of the fast-food chains. McDonald’s utilized bureaucratic principles and combined them with others,…

    • 1181 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Project Schedule

    • 957 Words
    • 4 Pages

    Bureaucracy consists of an organization characterized by: specific job functions and a strict vertical hierarchical structure. Bureaucratic structure introduced a shift in the archetype of society just before the 19th century. Max Weber, known for his thoughts on capitalism and bureaucracy, contributed greatly to this archetype. The classic bureaucratic model, according to Weber, is described as having such characteristics as: political neutrality, vertical structure, specific job responsibilities, and well-written impersonal documentation, which is used to ensure functional reliability. (Weber M. , 1978) This essay will concentrate on the vertical structure and the rigid tasks and knowledge of the bureaucratic model, to show that an organization can become too big and rigid to be effective in daily tasks.…

    • 957 Words
    • 4 Pages
    Powerful Essays