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River Island Vs Superdry

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River Island Vs Superdry
One of Superdry’s main competition is River Island. River Island offers stylish, affordable fashion. “starting life as Lewis Separates in 1950s, becoming Chelsea girl in1960s and finally River Island in the late 1980s” (Ecommerce, 2017) River Island has become one of the most successful businesses. Due to its high success rate, River island began to expand the company opening stores opening 350 stores in places such as Asia, Europe and the middle east. (Ecommerce, 2017). In addition to all the stores opened by River Island, they also have a highly successful website like Superdry allowing people to order clothes online. The website is such a success as it is efficient and easily accessible 24/7. Unlike Superdry, River island offer children’s
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