Table of Contents
Current Situation……………………………………………………………………………………….4 Current Performance………………………………………………………………………4 Strategic Posture………………………………………………………………………...4,5
Corporate Governance…………………………………………………………………………..….5 Board of Directors………………………………………………………………….….5,6,7 Top Management………………………………….……………………………………7,8,9
External Environment: Opportunities and Threats (SWOT)…………………..……9
Natural Environment………………………….……………………………………………9
Societal Environment………….…………………………………………………….…9,10
Task Environment…………………………………………………………………..….10,11
Summary of External Factors……………..…..………………….……………….….11
Exhibit 1- EFAS…………………………………………………………………………………………..22
Internal Environment: Strengths & Weaknesses (SWOT)…………………..…....11 Corporate Structure…………………………………………………………………..11,12 Corporate Culture…………………………………………………………………………..12 Corporate Resources………………………………………………………………………12 Marketing……………………………………………………………………………..12 Finance…………………………………………………………………………….12,13 Research & Development………………………………………………..13,14 Operations & Logistics………………………………………………..…………14 Human Resources Management (HRM)……………………………..…14 Information Technology (IT)…………………………………………..…14,15 Summary of Internal Factors…………………………………………………………...15 Exhibit 2- IFAS…………………………………………………………………………………………..22
Analysis of Strategic Factors (SWOT)………………………………………….……………..15
Situational Analysis………………………………………………………………..15,16,17
Review of Mission and Objectives……………………………………………………17
Exhibit 3 – SFAS Matrix………………………………………………………………………………23
Strategic Alternatives and Recommended Strategy…………………………...........18 Strategic Alternatives…………………………………………………………………..18,19
Recommended Strategy/Implementation…………………………………….19,20
Implementation…………………………………………………………………………………………..20
Evaluation and
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