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Robert Kaufmann's Case: The Future Of The Leica German Company

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Robert Kaufmann's Case: The Future Of The Leica German Company
Introduction
The Leica German company was a microscope manufacture and the letter was merged with the German world for camera to create Leica. In the 1900, Leica it produced a small compact camera with a 35mm negative which became the standard. Leica make non-digital cameras, but it is wide to fit in the new digital world. After company fired the previous CEO, American Steven K. Leica’s big message at photo Kina was the launch of the M8.2digital system camera and update to the M8 model. That model of the M8 was not showing two years earlier in the same trade show, and the reason was M8 had difficulties processing infrared light that courses black colors appear purple. The company resolve the problem of M8 and Leica had offered free filters
…show more content…
While the other company grown Leica’s still often untrue to status for film cameras and left it mainly visible to this current.
The company in 2005 had lost half of its capital raise and was in sever in need of money and help from the banks and their shareholders. Most of the banks had terminated their connections and credit lines with the company since they had no profit to make the company through many extensions was able to raise 22.95 million EUR and survive the crisis.
Rice of Japan: Canon and Nikon
In Japan, Japanese companies were having great success with digital photography. In 1933 a company had come out called Canon they created cameras. In 1935, they released their first 35 mm camera. Their models were able to compete with the German Leica models. The united states became very interested in the camera for they were great and cheap. In 1967 Canon was able to introduce Camera with a microcomputer to help with measuring light. Canon also competing with Nikon the company had started off making camera lenses for Canon but decide to make cameras of their own. In 1984, they began creating their own bodies for the cameras. Nikon helped with the compatibility of different camera so that an ancient camera is compatible with a newly made camera. The company was running very slow with relying on third party suppliers, so the company created a manufacturing plant in in china, they did not trust on outside help anymore. Nikon was doing well it held over 40% of the DSLR and sold over 40 million interchangeable lenses. Canon and Nikon spilt their domain with Sony, Olympus, and

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