Robert Mondavi Corporation
History/Mission/Objective
The Robert Mondavi Corporation is a premier producer and distributor of table wine. The company was incorporated in 1966 by Robert Mondavi in Napa Valley, California. The Corporation targets a global segment market using various labels for example La Famiglia di Robert Mondavi, Robert, Mondavi Coastal etc. The Robert Mondavi Corporation exploited a three layer distribution system where the company sells product to wholesalers who subsequently sell to retailers who in turn sell to the public. The company concentrate on ultra-premium and premium table wine market
The Robert Modavi Corporation’s mission is to strive to be the leading wine producer by doing whatever it takes to make the best wines possible, while putting Napa Valley on the map and to make California a recognized wine region next to great winery centers of Europe.
The Robert Modavi Corporation vision is to produce premium and ultra-premium wine that can compete with the premium European brand and to be the first wine producer in California.The Corporation’s main objectives is to focus on wine growing techniques and utilizing the best technology available, while in the interim concentrating on personal sales, rivalry competitors and set out to promote the wine rather than advertising. Financially, the corporation wants to increase the selling of its products in a worldwide segment market.
Recommendation
In California, the wine industry continues to relentlessly grow, thus making a great impact on the United States economy. The Robert Mondavi Corporation has utilized its strong marketing plan by capitalizing on technology, innovation, reputation and operation in generating its market share from a niche within the United State wine market. It commence with a diversity strategy proposing premium, high quality wine to America While Robert Mondavi spread is wings in the United States, competition became intense while the international market continue to grow. As
The Robert Mondavi Corporation is a premier producer and distributor of table wine. The company was incorporated in 1966 by Robert Mondavi in Napa Valley, California. The Corporation targets a global segment market using various labels for example La Famiglia di Robert Mondavi, Robert, Mondavi Coastal etc. The Robert Mondavi Corporation exploited a three layer distribution system where the company sells product to wholesalers who subsequently sell to retailers who in turn sell to the public. The company concentrate on ultra-premium and premium table wine market
The Robert Modavi Corporation’s mission is to strive to be the leading wine producer by doing whatever it takes to make the best wines possible, while putting Napa Valley on the map and to make California a recognized wine region next to great winery centers of Europe.
The Robert Modavi Corporation vision is to produce premium and ultra-premium wine that can compete with the premium European brand and to be the first wine producer in California.The Corporation’s main objectives is to focus on wine growing techniques and utilizing the best technology available, while in the interim concentrating on personal sales, rivalry competitors and set out to promote the wine rather than advertising. Financially, the corporation wants to increase the selling of its products in a worldwide segment market.
Recommendation
In California, the wine industry continues to relentlessly grow, thus making a great impact on the United States economy. The Robert Mondavi Corporation has utilized its strong marketing plan by capitalizing on technology, innovation, reputation and operation in generating its market share from a niche within the United State wine market. It commence with a diversity strategy proposing premium, high quality wine to America While Robert Mondavi spread is wings in the United States, competition became intense while the international market continue to grow. As