Robin Ash And Archive Press Case
The Robin Ash and Printzhof Press Case Summary
Lionell C. Henderson
Northwood University
MBA 676: Integration & Implementation
Richard DeVos Graduate School of Management
Fall 2015 Evening – Cedar Hill, Texas
Professor Tara Peters, Ph.D
1. Problem / Key Issues.
a. What is the main problem to be solved? Robin Ash, (the protagonist), and chief operating officer (COO) of Printzhof and VP OF EEH, needs to decide how to execute the changes needed to produce continuous maintainability within the company’s culture and operations, while perilously improving the organization’s idea of educational materials, with the aim of growing market share, earnings, and income.
b. What are the key issues (sub-problems) that need to be resolved …show more content…
I think those relating to culture and business challenges, technology and strategy, human resources, the new leader and the change agent will be instrumental to these needs. Culture and Business Challenges are truly needed to provide stability and internal growth. The culture as it stands is not one that demonstrates flexibility, this is evident with the company’s performance ratings, where sound ratings were stated regardless. A better system of ranking is definitely required. The business challenges require a more aggressive strategy in order to remain competitive in their market. Many faculties appreciated subsidiary materials because they assisted busy instructors in managing the additional requirements of their occupations and assisted to- provide more student contentment. Technological approaches also guided choices that assisted publishers to participate in the used book market. “New techniques in printing and packing gave rise in the 1980’s to custom publishing programs, which allowed the individual instructor to select a subset of chapters from a book (or from multiple books) that the publisher produced a course-specific text for student purchase” (Cespedes & St. Clair, 2012). A more competitive strategy was needed for Printzhof. “For one thing, while other publishers had begun producing certain textbooks as e-books, eliminating costs for raw materials, manufacturing, and warehousing, and shipping, Printzhof had not seriously explored the opportunity”(Cespedes & St. Clair, 2012). Complicating the matter more, a cost analysis revealed the company’s administrative costs and salaries were 16% of revenues in contrast to the 8 to 9% of the revenues the other EEH divisions attained. Human Resources could use the VABES method to gain a deeper understanding of their employees needs and direct their incentives and benefits plan towards fulfilling those needs. As a new leader,
Lionell C. Henderson
Northwood University
MBA 676: Integration & Implementation
Richard DeVos Graduate School of Management
Fall 2015 Evening – Cedar Hill, Texas
Professor Tara Peters, Ph.D
1. Problem / Key Issues.
a. What is the main problem to be solved? Robin Ash, (the protagonist), and chief operating officer (COO) of Printzhof and VP OF EEH, needs to decide how to execute the changes needed to produce continuous maintainability within the company’s culture and operations, while perilously improving the organization’s idea of educational materials, with the aim of growing market share, earnings, and income.
b. What are the key issues (sub-problems) that need to be resolved …show more content…
I think those relating to culture and business challenges, technology and strategy, human resources, the new leader and the change agent will be instrumental to these needs. Culture and Business Challenges are truly needed to provide stability and internal growth. The culture as it stands is not one that demonstrates flexibility, this is evident with the company’s performance ratings, where sound ratings were stated regardless. A better system of ranking is definitely required. The business challenges require a more aggressive strategy in order to remain competitive in their market. Many faculties appreciated subsidiary materials because they assisted busy instructors in managing the additional requirements of their occupations and assisted to- provide more student contentment. Technological approaches also guided choices that assisted publishers to participate in the used book market. “New techniques in printing and packing gave rise in the 1980’s to custom publishing programs, which allowed the individual instructor to select a subset of chapters from a book (or from multiple books) that the publisher produced a course-specific text for student purchase” (Cespedes & St. Clair, 2012). A more competitive strategy was needed for Printzhof. “For one thing, while other publishers had begun producing certain textbooks as e-books, eliminating costs for raw materials, manufacturing, and warehousing, and shipping, Printzhof had not seriously explored the opportunity”(Cespedes & St. Clair, 2012). Complicating the matter more, a cost analysis revealed the company’s administrative costs and salaries were 16% of revenues in contrast to the 8 to 9% of the revenues the other EEH divisions attained. Human Resources could use the VABES method to gain a deeper understanding of their employees needs and direct their incentives and benefits plan towards fulfilling those needs. As a new leader,