Robin Hood

Analyzing Strategic y g g Management Cases

Agenda
 Case Presentation
 Steps to Case Preparation
 Presentation Requirements
 Report Requirements

Robin Hood

Robin Hood: Organizational Profile
Og
f
Brief History
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First year of Revolt: built a large body of men with grievances; made a disciplined fighting force; housed in Sherwood Forest
Robin ruled supreme; had lieutenants to whom he delegated functions Fame spread; the band grew p ; g As the band grew, discipline slackened and food was scarce.
Revenues were running short as the rich were avoiding the forest
Barons want to overthrow Prince John bring King Richard back
John,
back, and want Robin Hood to help them in exchange for amnesty
Something had to change, but what?

Robin Hood: Financial Indicators
The Changing Forest g g
 First year, did well. Small organization, growth was steady, steady revenues consistent stockholder support consistent,  No competition
Company
Revenue
Expenses
Coffers

Year 1
13.4
10.0
10 0
3.4

Year 2
12.1
11.5
11 5
.6

Change
-1.3
+1.5
+1 5
-2.8

Robin Hood: The Problem(s)
Sheriff is getting stronger; more men and money Band is running out of money
Food is scarce
How do we decisively end the conflict before the Sheriff regains control?

Robin Hood: SWOT
Strengths
Strong leadership
Large band of well-trained fighting men
Support from stockholders
(the peasants and farmers that hate the Sheriff)

Weaknesses
Unable to sustain growth
(limited resources)
Lack of familiarity with all org members b

Opportunities
Expand into other forests, spreading the revenue base

Threats
The sheriff is getting stronger, increased competition
Prince John is paranoid, could act irrationally
Barons could undermine
Robin’s efforts

Robin Hood: Five Forces
Threat of
Threat of New
Entrants
New
Entrants
Low

Bargaining Power of Suppliers

Rivalry Among