Marketing Plan DECEMBER 10, 2014 MKT 571 The Product ROBO OP Surgeons Console Patient Side Cart Contains FlexWrist Imaging and Control Center Executive Summary DTSF Headquartered in Dallas, Texas Start-up company formed by surgeons and engineers Product is ROBO OP a robotic system used for minimally invasive surgery Minimally invasive surgery makes operations easier, faster, less scarring and shorter recovery time Market Leader is Intuitives da Vinci robotic system Main customer concerns Too expensive and is unreliable Poor customer service (maintenance and service) DTSF have designed improvements to the control system, the imaging/vision system and flexibility (FlexWrist) ROBO OP is a quality/reliability improvement DTSF forecast growth to 1% of market in Y3, 3% in Y6 & 8% in Y11 Situation Analysis Robotic Surgery in existence for many years but full …
There have been many developments in the applications and uses for robotic surgery. Some of these developments have made history in the medical field. Though there have been many developments, robotic surgery is a newer technology that has promise in the medical industry and is still developing. There are many companies in the world that are working on developing new technologies and machines that can help in the medical field. There are many medical facilities that are using robotics every day. There are some procedures that are done today solely with robotics. These methods have become common practices. We will look at the history and development of robotic…
Gawande describes how the government and many insurers have made some conclusions to the average cost of every surgery. This extensive book is called the “master fee schedule” (114). It lists costs of every surgery down to the exact penny. Gawande explains that the surgeries listed ranges from trimming one’s nails which can cost $10.15 to reconstructing a new born baby who was born without a diaphragm, which can cost at least $5,366.98 (114). This basic idea for a list of…
When entering past medical history and Review of Systems into the EHR system, it can be helpful to nurses and physicians due to it auto-populating within the documentation. With this occurring in the EHR the physicians tend to only address the abnormal findings within the assessment / treatment. In other ways it is not helpful to nurses an example is “a patient stated she had a hysterectomy and when the nurse goes to type in in a template pops-up and ask what kind of hysterectomy and unless you know specifically it is difficult to choose due to it having a code attached to it.…
A fibroid is the most common tumor found in the pelvis. Such tumors develop most often between the ages of 35 and 45 years, hardly ever before age 20. most fibroids occur in women of reproductive age; they are diagnosed in African American women two to three times more frequently than in Caucasian women. It is currently believed that obesity has a lot to do with fibroid development. Because fat cells make estrogen, women who are obese are more prone to estrogen-dependent conditions, which include fibroids. Usually a fibroid in the uterus where it is the most common form of uterine mass. A fibroid can also develop on another structure that contains smooth muscles cells. It can even invade another organ when it grows too large to confine itself…
What’s more, some big surgeries like heart attack, cerebral vascular operations cost couples or dozens of hours. It cannot rank together with general small surgical operations which might be completed within 30 minutes. The number and quality of operations are not…
Ashley is a girl from Seattle, Washington born in 1997 2. The Ashley Treatment is a collection of medical procedures (growth attenuation therapy, hysterectomy, breast bud removal and appendectomy) to improve Ashley’s quality of life 2. Ashley is the first child to receive this kind of treatment as far as their parents’ aware2.…
For over a century, hospitals have employed human beings to perform a variety of invasive and high-risk surgeries. Humans have been the ones standing up for hours on end, carefully guiding the scalpel and suturing. However, nearly a decade ago a new method was approved and implemented, called the da Vinci Surgical System, which is revolutionizing the way surgeries are performed by using robots.…
change from human to robot-like health care workers has come in the face of a…
In today’s time of demand and supply of healthcare needs, organizations must discover or improve services that can meet the needs of patients’ whole at the same time generating revenue as well as achieving high standards for quality of care. One way organizations have done this is by investing in robotic systems to carry out a range of surgeries. In the following presentation I will discuss the topics of: Investing in the MAKO RIO Robotic System, The Utilization of the RIO Robotic System, Stakeholders of an Orthopedic Surgery, Impact to the Stakeholders, Internal and External Factors that Impact the Purchasing of the MAKO RIO Robotic System, Reaction of the Patients About the RIO Robotic System, and the Impact to the Orthopedic Center’s Competitiveness.…
The healthcare industry is growing and technology is the way it is leading. Just recently the new electronic media has been introduced for the clinics, pharmacies, hospitals and doctor offices to use. What is next well what is next is all the newer technology that will start hitting surgical rooms such as the robotic. Robotic surgery is going to be less invasive for the patient which also means faster recovery time (da Vinci Surgery, 2012). Robotic surgery has been adopted rather quickly since 2007 over 205,000 surgeries have been done. Around the world da Vinci Robotic systems are being installed in hospitals (Barbash, M.D & Giled, Ph. D., 2010). There are quite a few surgeries that are eligible for this new technology of robotic such as prostate cancer, nerve sparing, cystectomy, and urinary, partial nephrectomy for kidney cancer, adrenalectomy for adrenal cancer and for lymph node dissection which is for testicular cancer (Stanford Hospital and Clinics, 2012).…
Since the late 1980’s technology has been rapidly advancing on earth. From the development of computers to 3D printers, technology has aided many professions throughout the years. In the world of medicine, technology has aided physicians, nurses, and surgeons tremendously with the inventions of MRI machines, more accurate medication, and now, artificial organs can be created to replace vital organs that are no longer able to properly function. With the fear of technology taking over different fields, the world of medicine is at a less risk than those in retail and mechanics. Technology in the medical world will most likely leave a positive impact and create a more accurate environment. With less errors and safer practices, a doctor and nurse…
This paper discusses the legal and ethical implications in conjunction with performing surgery on disabled people for social reasons.…
Robotic surgical technology offers an absolute precision of results. The chances of a robot going wrong are very minimal. Robot arms remain steady at all times and robot wrists make it easier for surgeons to work from all kinds of angles - positions surgeons would have difficulty reaching otherwise. Therefore, it permits the surgeon to move instruments with such accuracy that the current definition of surgical precision is exceeded. Robots are possible enough for use in reconstructive and cosmetic procedures that require tremendous precision, such as facelift and eyelid surgery.…
The vast expansion in the number of available healthcare technologies, coupled with constraints placed on healthcare budgets, has increased the importance of decision-making with regards to new and existing health technologies. One method to determine the value for money of an intervention is to develop a ‘cost-effectiveness model’, predicting the costs and health outcomes that are likely to be associated with various different interventions. Models are a useful tool for representing the detailed and complex ‘real world’ with a more simple and understandable structure. While models do not claim to necessarily create an exact replica of the real world, they can be useful in demonstrating the relationships and interactions between various different factors.…