Globalisation is an extremely important aspect of Rock and Roll as it governs the manner in which people can access it, the type of Rock and Roll that exists in addition to the future prospects of this popular culture. …show more content…
Rock and Roll began at a local level in the 1950’s with an example being Elvis Presley in Memphis (sun records). It consisted of local gigs and the projection of music through the use of radio. Globalisation has been important in spreading Rock and Roll as its spread of technology allowed the popular culture to reach a national audience via the television. The television is an example as it promoted music programs such as the Ed Sullivan show and American Bandstand hosted by Dick Clarke. The spread to the global scene was evident through the introduction of concerts and tours (the Beatles touring to Australia etc). Nowadays, the change in the way Rock and Roll music is advertised at a global level is through the use of technology. Not many concerts and tours are performed anymore because of the way people all over the world are now able to access the music.
Allowing consumers widespread access is the key to any popular culture.
Without access for the consumers, nothing is able to move from local to national to global. In the 1950s, access to rock and roll started with the purchase of vinyls from local record stores, and gradually portable record players and radios gave people more personal access. The ability to listen to rock music in people’s own rooms and with personal privacy played a critical role in changing the dynamics of how adolescents interacted with popular culture. Since 1974, the Australian Broadcasting Corporation (ABC) a publicly owned Australian corporation had little interest in making money, and was a driving force in the distribution and widespread access of rock and roll in Australian popular culture. This was done through its TV networks and its national radio networks, such as ‘Triple J’. Popular culture’s accessibility has changed dramatically due to the developments in technology, over the last 20 years especially. Concerts are still a focal point in bringing direct access to the public, creating a relationship between music and the audience and strengthening socialisation between audience members. The advent of the internet made the latter possible, and the evolution of access is a clear example
change.
The ideology of the first successful Rock and Roll recorded is thought to be Rock Around The Clock by Bill Hayley and the Comments. It became a big hit in 1955 and the arrival of a new wave of team stars, such as Elvis Presley, Chuck Berry, Jerry Lee Louis, Charles Perkins and Little Richard. UN states in the early 1950’s was a very racially divided environment, particularly in the South. Pop music was white and acceptable to adults. The emerging music turned Rock and Roll was derived from the music of African Americans, and was certainly not acceptable by adults. This caused a change and is now a new social class of teenagers was emerging. They were economic independent because an arising post-war eccominic and part-time employment and, as they search for identity of their own, Rock and Roll provided the perfect sound track. Entrepreneurs were quick to realise the potential market in teenagers.
In conclusion, globalisation, access and ideology have influenced the change in consumption to Rock and Roll as society is always changing. The way people are now able to access many things could mean a great loss of income for music producers and may cause for more global live performances in order to receive a high enough income to live.