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Rocky Mountain Audit

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Rocky Mountain Audit
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[Rocky mountain chocolate factory strategic audit] | |

Strategic Management & Business Policy

* Table of Contents 1. Executive Summary …………………………………………………………… ...............3 1.1. Organization Background…………………………………………………………3 1.2. Current situation....…………………………………………………………………3 1.3. Strategic posture...………………………………………………………………….4 1.4 .Strategies............................…………………………………………………………5 1.5.RMCF Policies............................................... ………………………………………5 1. Corporate Governance......……………………………………………………………….6 2.4. Board of directors................…………………………………………………….....6 2.5. Top Management…………………………………………………………………....7 2. RMCF External Environment…………………...……………………………………...9 3.6. Competitors......…………………………………………………………………....9 3.7. Natural Environment…......………………………………………………………9 3.8. Societal Environment……………………………………….…………………….10 3.9. Task Environment Forces…....…………………………………………………..10 3.10. External Factors Analysis………………………………………………………...11 3.11. Internal Factors Analysis…………………………………………………………13 3.12. Mission and Objective Review................................................................................13 3. SWOT/TOWS Analysis…………………………………………………………………13 4. Strategic Alternatives............……………………………………………………………14 5. Evaluation and Control................................................................................................................15 6. Strategy Implementation..............................................................................................................16 7. Appendixes 1:10………………………………………………………………………....17-23

Rocky Mountain Chocolate Factory Inc. 1. Executive summary:

1.1 Back ground

Rocky Mountain Chocolate Factory is a chocolate and confectionary manufacturer. RMCF was built around a location and a
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