Rodolfo Furniture Store
Rodolfo Furniture Store Rodolfo Rodriguez is an entrepreneur in the furniture business in San Juan Puerto Rico. His furniture business has distinguished from the rest in the market by his employee’s craftsmanship in the manufacturing of his furniture. But recently his market has received some foreign competitor that has forced Rodolfo to search for other options and efficiencies within his operation. Among these options Rodolfo is searching for better planning and accounting tools that help him be more efficient in the budgeting and forecasting phase of his business. He has shared the budget process with his team to achieve a participative cross functional budget that will have all his departments focus on the same goal exceeding his budgeted sales. With the support of his finance and accounting team Rodolfo’s has been able to analysis his variable and fixed cost challenging each of them. The intent of Rodolfo is to adapt to the competition, evolving his business while improving his profitability. Rodolfo has gone in detail within his number in search for the opportunities of the budget and the forecast of the New Year. This deep analysis has served to surface all areas of opportunities or liabilities and the impact of the decisions that were taken. Among the options that Rodolfo is contemplating is the investing in a brand-new laser technology that would create a more uniformed and quality product who would improve his manufacturing line. The second option that Rodolfo has been considering is creating a partnership with a European broker. Even when he has identified several attributes to this merger or association is something that Rodolfo is not too eager to sign on. The last option is to stay as he started, as one of the original furniture manufacturers. This is an option that has the showmanship but not the value or profit to survive in this competitive market. Current situation
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Melanie Figueroa Vélez
Guillermo Santiago Peña
Héctor A. Rodríguez Vázquez