Role and Impact of Advertisement
2/4/2013 Assignment # 1 | Zahid Safdar | Advertising and promotion in business | Role and impact of advertising |
Acknowledgements:
Apart from my efforts, the accomplishment of my report depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the people who have been involved in the successful completion of this report.
I would like to show my greatest appreciation to Mr. Ali Hasnain. I can 't say thank you enough for his tremendous support and help. I feel motivated and encouraged every time I attend his lectures. Without his encouragement and guidance this report would not have materialized.
Executive Summary:
This report is about the role and impact of advertising. This report is mainly concerned with the objectives, functions, advantages, disadvantages, and process of advertising in local context. This report consists on the discussion of why Pakistan is not good at developing a global brand?This report shows the role of ICT in advertisement and some new emerging trends in advertisement. Moreover, detailed discussion about advertising industry in Pakistan is also part of this report. There are numbers of recommendations and guidelines for model advertising agency has been written in this report to become more efficient and successful company.
Table of Content: 1. | Acknowledgements | ii | 2. | Executive Summary | iii | 3. | Table of Contents | iv | 4. | Communication Process | 1 | 5. | Consumer Buying Process | 2 | 6. | Behavioral Influences | 4 | 7. | Advertisement in Pakistan | 5 | 8. | Pakistan Electronic Media Regulatory Authority (PEMRA) | 6 | 9. | Emerging Trends in Advertising Industry | 8 | 10. | Role of ICT Technologies in Advertisement | 9 | 11. | Objectives and Functions of Advertisement | 10 | 12. | Advantages and Disadvantages of Advertisements | 12 | 13. | Why Pakistan is not good at developing Global Brand? | 13 | 14. | OLX Successful
Acknowledgements:
Apart from my efforts, the accomplishment of my report depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the people who have been involved in the successful completion of this report.
I would like to show my greatest appreciation to Mr. Ali Hasnain. I can 't say thank you enough for his tremendous support and help. I feel motivated and encouraged every time I attend his lectures. Without his encouragement and guidance this report would not have materialized.
Executive Summary:
This report is about the role and impact of advertising. This report is mainly concerned with the objectives, functions, advantages, disadvantages, and process of advertising in local context. This report consists on the discussion of why Pakistan is not good at developing a global brand?This report shows the role of ICT in advertisement and some new emerging trends in advertisement. Moreover, detailed discussion about advertising industry in Pakistan is also part of this report. There are numbers of recommendations and guidelines for model advertising agency has been written in this report to become more efficient and successful company.
Table of Content: 1. | Acknowledgements | ii | 2. | Executive Summary | iii | 3. | Table of Contents | iv | 4. | Communication Process | 1 | 5. | Consumer Buying Process | 2 | 6. | Behavioral Influences | 4 | 7. | Advertisement in Pakistan | 5 | 8. | Pakistan Electronic Media Regulatory Authority (PEMRA) | 6 | 9. | Emerging Trends in Advertising Industry | 8 | 10. | Role of ICT Technologies in Advertisement | 9 | 11. | Objectives and Functions of Advertisement | 10 | 12. | Advantages and Disadvantages of Advertisements | 12 | 13. | Why Pakistan is not good at developing Global Brand? | 13 | 14. | OLX Successful
Bibliography: (n.d.). Retrieved from http://www.pakistantoday.com.pk/2011/06/10/news/profit/advertising-in-troubled-times/ (n.d.). Retrieved from http://www.pemra.gov.pk/pemra/index.php?option=com_content&view=article&id=49&Itemid=36 (n.d.). Retrieved from http://www.primemedia.pk/media-buying-in-pakistan/advertisement-in-pakistan.php Khan, A. (n.d.). ELECTRONIC MEDIA IN PAKISTAN – By Azam Khan. Retrieved from TREASURE CHEST: http://zjeddy.wordpress.com/2010/07/28/electronic-media-in-pakistan-by-azam-khan/ Mukhtar, A. (n.d.). How Pakistani companies can globalize. Retrieved from worldtradereview: http://worldtradereview.com/webpage.asp?wID=2121 shbir, m. (n.d.). Retrieved from https://docs.google.com/viewer?a=v&q=cache:wHEzhRqPEi8J:pu.edu.pk/images/journal/pols/pdf-files/Analysis%2520of%2520Media%2520-%2520Munawar_Vol_19_Issue_1_2012.pdf+&hl=en&gl=pk&pid=bl&srcid=ADGEESg1QEk9hgiPBIMgAxJ7mOeSXn0DJt2gBIAqQ_Umu5_pgCiIPt4p1pzQr1nia maslows-hierarchy-of-needs. (n.d.). Retrieved from http://vectorstudy.com: http://vectorstudy.com/management-theories/maslows-hierarchy-of-needs OLX. (n.d.). Retrieved from OLX: http://olx.com.pk/ Wikipedia. (n.d.). Retrieved January 2012, from http://en.wikipedia.org