Role of Creativity in Pr
ROLE OF CREATIVITY IN PR
The importance of creativity in public relations (PR) cannot be underestimated and creativity is a part and parcel of all aspects in PR. The Public Relations (PR) is an industry is supposedly staffed by creative people producing creative PR programs. What are the various methods by which PR practitioners can better manage creativity in their PR process. It is with these notions in mind that Mr. Parekhit Bhattacharjee conducted his research on the Role of creativity in PR.
Research methodology
For better analysis, Mr. Bhattacharjee carried out the research in three different levels.
Phase 1(Water) – IIn the first phase Mr. Bhattacharjee attempted to define the meaning of creativity, its different connotations and the various factors attached to it. He also analyze an overview of advertising and PR.
Method used in Phase 1- Secondary Research through the internet.
Phase 2(Land) – In the second phase attempts were made to analyze the importance of creativity in PR and advertising. He also researched on how important is creativity in various steps of a campaign in both the fields.
Method used in Phase2- Secondary research through books and movies based on PR.
Phase 3(Sky) – IIn the third phase Mr. Bhattacharjee studied the role creativity plays in PR from views and discussions of PR professionals and students. In this phase he also tried to highlight the fact that creativity is not given its due importance in PR.
Method to be used in Phase 3- Primary Research through ‘focused group discussions’. The focused group discussion were carried out to understand the topic better and evaluate what people feel, about the need of creativity in the field of Public Relations.
Creativity in advertising Vs PR(Sky)
Findings: The most important revelation was that advertising showcases creativity in the best possible manner wherein in the context of PR, creativity is hidden. Creativity in PR in most agencies is limited to the campaign thought
The importance of creativity in public relations (PR) cannot be underestimated and creativity is a part and parcel of all aspects in PR. The Public Relations (PR) is an industry is supposedly staffed by creative people producing creative PR programs. What are the various methods by which PR practitioners can better manage creativity in their PR process. It is with these notions in mind that Mr. Parekhit Bhattacharjee conducted his research on the Role of creativity in PR.
Research methodology
For better analysis, Mr. Bhattacharjee carried out the research in three different levels.
Phase 1(Water) – IIn the first phase Mr. Bhattacharjee attempted to define the meaning of creativity, its different connotations and the various factors attached to it. He also analyze an overview of advertising and PR.
Method used in Phase 1- Secondary Research through the internet.
Phase 2(Land) – In the second phase attempts were made to analyze the importance of creativity in PR and advertising. He also researched on how important is creativity in various steps of a campaign in both the fields.
Method used in Phase2- Secondary research through books and movies based on PR.
Phase 3(Sky) – IIn the third phase Mr. Bhattacharjee studied the role creativity plays in PR from views and discussions of PR professionals and students. In this phase he also tried to highlight the fact that creativity is not given its due importance in PR.
Method to be used in Phase 3- Primary Research through ‘focused group discussions’. The focused group discussion were carried out to understand the topic better and evaluate what people feel, about the need of creativity in the field of Public Relations.
Creativity in advertising Vs PR(Sky)
Findings: The most important revelation was that advertising showcases creativity in the best possible manner wherein in the context of PR, creativity is hidden. Creativity in PR in most agencies is limited to the campaign thought