A
range
of
useful
partnerships
can
provide
network
support
for
firms
engaging
in
international
business
For
a
small
company
(such
as
Driza-‐Bone)
costs
associated
with
direct
overseas
production
of
products
may
not
initially
be
viable,
and
instead
the
most
viable
option
for
entry
into
a
foreign
market
would
be
to
export
products
from
Australia
Exporting
allows
small
firms
to
remain
in
control
of
the
manufacture
of
the
product
Increasing
competition
in
the
global
market,
due
to
the
fact
that
national
borders
are
less
defined
Already
existing
brands
are
expanding
product
ranges,
and
therefore
new
competitors
appear
all
the
time
due
to
low
entry
barriers
Clothing
industry
must
consider
changing
global
fashion
trends,
and
seasonality
in
different
countries
Also
face
challenges
when
it
comes
to
legal
environments
and
volatility
of
currency
rates
Competitive
advantage
is
important,
in
terms
of
differentiation
or
cost
leadership
To
be
successful
it
is
important
to
adopt
a
planned
approach
to
exporting
and
growth
Barriers
to
entry
in
the
online
market
are
very
high
once
one
firm
begins
to
dominate
Differentiation
for
Wotif.com
provided
them
with
a
competitive
advantage
Many
firms
initially
expand
to
New
Zealand,
because
it
is
close
and
also
an
English
speaking
country,
while
still
providing
the
challenges
associated
with
international
expansion,
such
as
dealing
with
foreign
currencies,
different
credit
card
suppliers,
and
different
tax
and
reporting
regimes.
Gives
companies
a
taste
of
things
to
come
as
they
continue
to
expand
further
offshore
High
quality
information
channels
are
important,
between
both
suppliers
and
customers,
allowing
Australian
manufacturers
to
maintain
relationships
with
customers,
and
keep
up
to
date
with
current
market
trends
and
new
technologies
It
is
important
when
thinking
about
entering
an
international
market,
to
conduct
extensive
research,
and
work
with
different
organisations
and
resources
to
gain
a
full
insight
into
potential
markets
In
order
to
have
the
best
possibility
of
success,
it
is
useful
to
identify
customers
with
technology
gaps
that
your
particular
organisation
can
fill.
Strong
communication
skills
are
also
imperative
when
expanding
overseas,
and
it
is
important
to
build
relationships
Advantages
of
expanding
internationally
first,
and
then
taking
on
a
domestic
presence
o Take
advantage
of
differences
in
seasonality
(i.e.
if
your
selling
swimwear,
do
not
have
to
wait
for
Australian
summer)…