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Role of Marketing in a Aircraft Organization

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Role of Marketing in a Aircraft Organization
Manchester Business School

Global MBA

Marketing Assignment 1

Andrés Toro
Student ID: 9038236
Brazil
Semester 1 / 2013

TABLE OF CONTENTS
|1. Part A | |
| | |
|1.1. Introduction |4 |
| | |
|1.2. History of Embraer |4 |
| | |
|1.3. Marketing within Embraer | |
| | |
|1.3.1. How is the role of marketing viewed by the organization? |7 |
| |8 |
|1.3.2. Is the role and value of marketing viewed differently within different departments / functions | |
|of the organisation? For international organisations, is it viewed differently within different | |
|strategic business units (SBUs) in different countries? | |
| | |
|1.3.3. Has the role of marketing changed in your organisation overtime? |9
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