role of mass media

Mass media plays an important role in our lives. Without mass media our lives is useless. Mass media are a pervasive part of our lives (Dominick 2013, pg31). Mass media is a type of way to help us to transfer information and receive information from the peoples. Mass media also can be describe as the extensive phrase describing television, radio, film, newspaper and magazines. For example, New Straits Times is useful and it can help to transfer more information to people who can’t afford to buy a television. This is also considered as a media transfer. On the other hand, we could take the perspective of a sociologist and look through a wide-angle lens to consider the functions performed by the mass media for the entire society that called as macroanalysis (Dominick 2013, pg31). Furthermore, there are few types of function of mass media in society such as surveillance, interpretation, linkage, transmission of values, TV &socialization and last but not list entertainment.

Mass media as “communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.”
Mass media is a significant force in modern culture. Sociologists refer to this as a mediated culture where media “reflects and creates the culture”. People are constantly bombarded with messages from a plethora of sources including Television, billboards, movies, and magazines, to name just a few.
These forms of media is that they are able to promote not only products, but moods, attitudes, and a sense of what is and is not important, or socially acceptable. This creates an issue when the messages being showcased are negative ones. This relates back to my first research question, as some of the negative messages showcased by the media in regards to body image are what influence, alter, and distort society’s perception of beauty.
One of the role that Mass media plays in society is that it

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