Role of Media in Public Awareness

The media play an important role in increasing of public awareness and formation their views and attitudes toward certain issues. Nowadays, Internet resources are one of the most common means of communication as mass media. Today in Tajikistan, blogging and participation in social networks are one of the most common activities of Internet users after the e-mail and search programs. This trend is particularly noticeable among young people who spend more time on the computer and obtain more information from the global network. Today, blogging is also a good way to express views on any issues.With the proper formulation of the issue and placing posts in the blogs, social networks and forums, the discussions on the topic can continue for months and attract more attention than other types of media. Now, there are many blogs in the internet created by residents of Tajikistan or Tajik bloggers living abroad. Many people are becoming bloggers now despite of their professions, education and standard of living. Many of them are celebrities and idols whose opinions considered by most of the population, especially young people. We should expect that gradually the Internet will be the most popular way of exchange of information. The importance of this method of informing the public and attracting the online communities’ attention to various problems is the most efficient way to disseminate information. If we compare the traditional media to Internet resources, the important difference is that you always can post comments in the internet. The Tajik Family Planning Alliance in its operations put emphasis on the sharing of information, advocating, providing services and subscribing to services in order to advance the sexual and reproductive health and rights of the citizens, with special focus to HIV/AIDS and STI prevention, unwanted pregnancy, as well as unsafe abortion. For this purpose TFPA works with mass media such as newspapers, radio and television within the frameworks