role of public developement in building sustainable corporation

THE ROLE OF PUBLIC RELATIONS IN BUILDING A SUSTAINABLE CORPORATE IMAGE: A STUDY OF BENUE STATE INTERNAL REVENUE SERVICE (BIRS)

JANUARY, 2013

TABLE OF CONTENTS
Title Page……………………………………………………………………………….I
Certification…………………………………………………………………………..II
Dedication…………………………………………………………………………….III
Acknowledgements………………………………………………………………...IV
Table of Contents……………………………………………………………………VI
Abstract……………………………………………………………………………. IX
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study………………………………………………….10
1.2 Statement of the Problem………………………………………………….13
1.3 Objectives of the Study…………………………………………………….14
1.4 Research Questions………………………………………………..……….15
1.5 Significance of the Study………………………………………………….15
1.6 Scope of the Study………………………………………………………….16
1.7 Profile of Benue Internal Revenue Service…………………………….16
1.8 Definition of Terms………………………………………………………….20
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Preamble……….……………………………………………………………..21
2.2 Review of Concept…………………………………………………………..21
2.2.1 Concept of Public Relations……………………………………………….21
2.2.2 Concept of Corporate Image………………………………………………29
2.3 Review of Related Works……..……………………………………………32
2.4 Review of Empirical Studies………………………………………………40
2.5 Theoretical Framework…………………………………………………….42
2.5.1 Open System Theory……………………………………………………….43
2.5.2 The Two-Way Symmetric Model ………………………………………...43
2.5.3 Self Presentation Theory…………………………………………………..44
2.6 Chapter Summary………………………………………………………….46
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Preamble………………………………………………………………………47
3.2 Research Design……………………………………………………………47
3.3 Population of the Study…………………………………………………..47
3.4 Sample Size Determination………………………………………………48
3.5 Sampling Techniques and Procedures…………………………………49
3.6 Research Instruments and Administration……………………………50
3.7 Method of Data Collection…………………………………………………51
3.8 Method of Data Analysis…………………………………………………..51
CHAPTER FOUR: DATA