To meet the challenges set by the rapid transformations in the technology and business operations, the work force need to be aware of the changeover and its impact on his work. Training helps him to bridge the gap on where he is to where he has to be, thereby adding to the productivity. The training manager is to analyse the current position of the work force and direct them to the advancements through proper training.
The role played by the training and development manager is crucial in any organisation. He should be aware of the needs of the target audience and the type of target audience before designing the study material. The needs of the target audience can be identified and evaluated on the basis of surveys conducted on the employees to understand their requirements. The manager also has to keep track of the changes happening in the external and internal environment, conduct job analysis and evaluate the current position of the employees and provide them with proper training and development activities to reach the desired destination.
Target audience is another major factor influencing the nature of training programs. Charles Handy, in his book, “Age of unreason” has mentioned about the “shamrock organisation” wherein the employees can be divided into three groups- the core employees who are the key permanent employees, the contractual fringe who are engaged according to work as needed like the project workers and the flexible workforce who consists of the part-time workers who are appointed as and when required. The nature of training varies with the type of the people involved. The contractual workers need to be imparted with only that knowledge that helps them complete the task allotted to them. But the key players’ training should be a comprehensive one as their role is significant in the attainment of the overall objectives of the firm. Similarly the new employees should be provided with the