Roles of Women in Advertising
UNIVERSITI TUNKU ABDUL RAHMAN
FACULTY OF ARTS AND SOCIAL SCIENCE
_____________________________________________________________________
BACHELOR OF COMMUNICATION (HONS)
PUBLIC RELATIONS
UAMG 1004 INTRODUCTION TO MASS COMMUNICATION
GROUP ASSIGNMENT I (20%)
GROUP3 3
TUTOR’S NAME : PN. RAFIDAH BINTI ABDUL RAZAK
TUTORIAL GROUP : T12
GROUP MEMBER : NO. | STUDENT NAME | STUDENT ID | 1. | HO SHU XIAN | 1206329 | 2. | LOH SI ZEN | 1107085 | 3. | LU KOK MAN | 1103515 | 4. | OOI YEONG HAN | 1206816 |
Introduction
Advertising is a form of communication for marketing used to encourage, persuade or manipulate an audience or (viewer, reader, listener; sometimes a specific group) to continue or take action in a certain product or services (What is advertising, 2013).
This study is to discuss the representation of women in advertising. Women have been portrayed stereotypically for centuries. There are many advertisement contain women in role such as babysitting ads, cooking’s product, as well as sex object in order to sell the product. In the early beginning, advertisements were shown to sell a product or services. However, time pass, advertisement started begin to objectify women and use women to sell product. This strategy used is to make the advertisement look good and get attention from viewer. Besides, an advertisement which strongly portray women has been proved that it create a greater attentiveness and effectiveness than a man did (Women’s role in advertisements, 2011).
According to research, men were portrayed as more autonomous than women. Men are far more likely to advertise alcohol, vehicles, or business products while women were found mostly in advertisements for domestic products (Women’s role in advertisements, 2011).
Men and women have different buying behaviors; for instance, take a wrist watch as an example. Women see watches as an accessory to match with their clothing, while man will buy it as a need, not a
FACULTY OF ARTS AND SOCIAL SCIENCE
_____________________________________________________________________
BACHELOR OF COMMUNICATION (HONS)
PUBLIC RELATIONS
UAMG 1004 INTRODUCTION TO MASS COMMUNICATION
GROUP ASSIGNMENT I (20%)
GROUP3 3
TUTOR’S NAME : PN. RAFIDAH BINTI ABDUL RAZAK
TUTORIAL GROUP : T12
GROUP MEMBER : NO. | STUDENT NAME | STUDENT ID | 1. | HO SHU XIAN | 1206329 | 2. | LOH SI ZEN | 1107085 | 3. | LU KOK MAN | 1103515 | 4. | OOI YEONG HAN | 1206816 |
Introduction
Advertising is a form of communication for marketing used to encourage, persuade or manipulate an audience or (viewer, reader, listener; sometimes a specific group) to continue or take action in a certain product or services (What is advertising, 2013).
This study is to discuss the representation of women in advertising. Women have been portrayed stereotypically for centuries. There are many advertisement contain women in role such as babysitting ads, cooking’s product, as well as sex object in order to sell the product. In the early beginning, advertisements were shown to sell a product or services. However, time pass, advertisement started begin to objectify women and use women to sell product. This strategy used is to make the advertisement look good and get attention from viewer. Besides, an advertisement which strongly portray women has been proved that it create a greater attentiveness and effectiveness than a man did (Women’s role in advertisements, 2011).
According to research, men were portrayed as more autonomous than women. Men are far more likely to advertise alcohol, vehicles, or business products while women were found mostly in advertisements for domestic products (Women’s role in advertisements, 2011).
Men and women have different buying behaviors; for instance, take a wrist watch as an example. Women see watches as an accessory to match with their clothing, while man will buy it as a need, not a
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