rolex
HISTORY
Omega was founded in 1848 at La Chaux- de-fonds , Switzerland by Mr. Louis Brandt at the age of 23
In 1880 his 2 sons Louis-Paul & Cesar moved the company to Bienne
Since 1894 company adopted the sole name for all its watches i.e. “OMEGA”.
OMEGA is the last letter of Greek alphabet it means ‘Perfection & success in the attainment of task’.
Omega has a merger with Tissot in 1930 & a new perent company SSIH (societe suisse indrustrie horlogere) was created.
This group eventually grew to over 50 companies including Lanco, Lemania and Hamilton etc.
SSIH became the third largest producers of finished watches and movement in the world. today Omega is owned by Swatch group which is the largest producer of finished watches in the world.
Apart from Omega Swatch Group is owned other brands like, Swatch, Tissot, Rado, Longines, etc
CURRENT CEO OF OMEGA
Stephen Urquhart
Stephen Urquhart, Swiss and British citizen, who studied Industrial Management at the University of Neuchâtel, has been a member of the Extended Group Management Board since 2000 and is President of Omega. Mr Urquhart began his career at Omega in 1968. From 1974 to 1997 he pursued his career with Audemars Piguet, where he became Joint Chairman and Delegate of the Board of Directors from 1989 onwards. Mr Urquhart returned to Swatch Group in 1997 as President of Blancpain
Luxury Watch Industry
Luxury watch industry is completely dominated by Switzerland which contributes almost 100 percent of market value.
The major exports market includes United States, France, Germany, Italy & United Kingdom.
Rolex dominates the luxury watch market followed by Tag Heuer, Omega, Cartier, Bulgari & Longi
Brand Strategies Today , seven out of ten people throughout the world are familiar with the OMEGA watch brand.
Most luxury brands will integrate themselves with some projects or activities to set up their continual
Omega was founded in 1848 at La Chaux- de-fonds , Switzerland by Mr. Louis Brandt at the age of 23
In 1880 his 2 sons Louis-Paul & Cesar moved the company to Bienne
Since 1894 company adopted the sole name for all its watches i.e. “OMEGA”.
OMEGA is the last letter of Greek alphabet it means ‘Perfection & success in the attainment of task’.
Omega has a merger with Tissot in 1930 & a new perent company SSIH (societe suisse indrustrie horlogere) was created.
This group eventually grew to over 50 companies including Lanco, Lemania and Hamilton etc.
SSIH became the third largest producers of finished watches and movement in the world. today Omega is owned by Swatch group which is the largest producer of finished watches in the world.
Apart from Omega Swatch Group is owned other brands like, Swatch, Tissot, Rado, Longines, etc
CURRENT CEO OF OMEGA
Stephen Urquhart
Stephen Urquhart, Swiss and British citizen, who studied Industrial Management at the University of Neuchâtel, has been a member of the Extended Group Management Board since 2000 and is President of Omega. Mr Urquhart began his career at Omega in 1968. From 1974 to 1997 he pursued his career with Audemars Piguet, where he became Joint Chairman and Delegate of the Board of Directors from 1989 onwards. Mr Urquhart returned to Swatch Group in 1997 as President of Blancpain
Luxury Watch Industry
Luxury watch industry is completely dominated by Switzerland which contributes almost 100 percent of market value.
The major exports market includes United States, France, Germany, Italy & United Kingdom.
Rolex dominates the luxury watch market followed by Tag Heuer, Omega, Cartier, Bulgari & Longi
Brand Strategies Today , seven out of ten people throughout the world are familiar with the OMEGA watch brand.
Most luxury brands will integrate themselves with some projects or activities to set up their continual