Romano: Pizza Delivery and Flint Store
COURSE: MKT202
SECTION: 16
SUBMITTED TO: ZTK
SUBMITTED BY:
101 0254 030 – Asif Ali Tanim
102 0358 030 – Swapan Kumar Sarker
093 0206 530 – Mahfujmonir Yakub
111 0038 030 – Zarrin Suba
103 0875 030-Iffat Zaman(sec-15)
Table of Contents:
Topic Page No#
1. Executive Summary 04 2. Current Marketing Situation 05-08 3. SWOT Analysis 09 4. New Objectives & Issues 10-13 5. Controlling Plans 13 6. Backup Plans 14 7. Overall Recommendations 14
Executive Summery
Romano’s take-out Inc. is a very successful pizza take out store in Ann Arbor and South Field. Over there, they have successfully managed to run the store and able to acquire a profit for a high demand proposed by the students live in the neighborhood from university of Michigan campus and as well as from the residential customers and through high demand of catering services. Romano’s take-out has always been able to maintain constant service and quality to their customers. They are very successful in their promotional campaign as well. They have maintained a very good communication and distribution strategy throughout their business with their customers. As Romano’s take-out is a Corporate VMS so it has advantage over other business cause it produce and sell the product by them and there is no one responsible other than them. They have the complete control over the production and selling of their product to their customer. But recently Romano’s take-out is facing problems with one their other pizza take-out which is situated in Flint. Unlike other branches, the shop in Flint is not seeing the face of success. It is facing some major problem with their production capacity and distribution strategy. It is also lacking the communication between the customers in that area and also there is a lack of promotion. The shop is lacking some major management control over the employees and shops itself.
SECTION: 16
SUBMITTED TO: ZTK
SUBMITTED BY:
101 0254 030 – Asif Ali Tanim
102 0358 030 – Swapan Kumar Sarker
093 0206 530 – Mahfujmonir Yakub
111 0038 030 – Zarrin Suba
103 0875 030-Iffat Zaman(sec-15)
Table of Contents:
Topic Page No#
1. Executive Summary 04 2. Current Marketing Situation 05-08 3. SWOT Analysis 09 4. New Objectives & Issues 10-13 5. Controlling Plans 13 6. Backup Plans 14 7. Overall Recommendations 14
Executive Summery
Romano’s take-out Inc. is a very successful pizza take out store in Ann Arbor and South Field. Over there, they have successfully managed to run the store and able to acquire a profit for a high demand proposed by the students live in the neighborhood from university of Michigan campus and as well as from the residential customers and through high demand of catering services. Romano’s take-out has always been able to maintain constant service and quality to their customers. They are very successful in their promotional campaign as well. They have maintained a very good communication and distribution strategy throughout their business with their customers. As Romano’s take-out is a Corporate VMS so it has advantage over other business cause it produce and sell the product by them and there is no one responsible other than them. They have the complete control over the production and selling of their product to their customer. But recently Romano’s take-out is facing problems with one their other pizza take-out which is situated in Flint. Unlike other branches, the shop in Flint is not seeing the face of success. It is facing some major problem with their production capacity and distribution strategy. It is also lacking the communication between the customers in that area and also there is a lack of promotion. The shop is lacking some major management control over the employees and shops itself.