Preview

Ronaldo Ad

Good Essays
Open Document
Open Document
889 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ronaldo Ad
MERCURIAL, THE NEW VAPOR 8

This new Nike ad is trying to expose a new soccer shoe called MERCURIAL. It is a shoe that Nike claims will help soccer players to achieve high-speed, control and lightweight explosiveness on the field and it is designed for elite-level play at top speeds. This product is aimed to young soccer players stating that they can be good athletes but with this shoes their performance and speed will be enhanced, making them better players on the pitch.
This picture shows a soccer player wearing a black uniform and vivid orange soccer shoes. He gives the impression that he is running very fast after the ball leaving a mixture of fire and dust on the pitch behind him. In the background, one can perceive a stadium with all the lights on, which brings focus on the player; and on the left side of the picture one can read the text that states: “EXPLOSIVE SPEED.” Under the text, there is the Nike logo and the official name of the soccer shoes that are being promoted: “MERCURIAL, THE NEW VAPOR 8.” Looking at the advertisement, one can easily recognize this European football player (soccer player). He is one of the best players in the world because of his abilities with the ball, impressive physical strength and remarkable speed. He is a very unique and skillful soccer player that can run 96 meters of the pitch in only 10 seconds. The relation between the text and the image is obvious because the text states “Explosive Speed, Mercurial the New Vapor 8,” and the image clearly shows a soccer player that can run extremely fast to the point that he creates an explosive path and destroys the pitch by showing a cloud of fire and dust behind him. The viewer can easily relate the script with the image and therefore this poster conveys its message.
Nike is an American company created by Bill Bowerman and Phil Knight. It was founded in 1964 as Blue Ribbon Sport and later in 1971 officially became NIKE inc. NIKE is a multinational corporation that

You May Also Find These Documents Helpful

  • Good Essays

    Nike Ad Analysis Essay

    • 749 Words
    • 3 Pages

    The target audience for this advertisement is simply for all soccer loves around he world. Younger soccer players are most likely the target for most of the clothing and merchandise, but NIKE is such a popular company that the ad will be seen by all soccer fans. The print ad shows Christiano Ronaldo taking his trademarked stance behind the ball ready to take a vital free kick in a world cup game against Brazil. The add states that “The Moment Lasts A Second. The…

    • 749 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Soccer Cleat Analysis

    • 522 Words
    • 3 Pages

    The shoes that he made have evolved into the cleats of today that everyone buys. “Work boots are now high performance footwear that allows a soccer athlete to push his or her skills to limit” (Soccer Shoe History, 2015). A lot of the excellent players of today have their own soccer cleat such as Messi or Neymar. “These shoes are good for sports because when you are running they grip to the ground and allow more control over your speed and coming to a sudden stop” (Jacob Mc Roberts, 2015). The help the soccer cleat gives assistants to the best of the best soccer athletes perform the way they do such as Pele or Maradona. Given these points he was an impactor of society.…

    • 522 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Nike is a well-recognized athletic sporting brand that has a dominant impact on the global market. Nike USA headquarter is located in One Bowerman Drive Beaverton, OR 97005. Nike was founded in Oregon Portland and now it’s globally operating in 120 countries. It has a diverse workplace with over fifty thousand employees with different backgrounds and still assisting customers with top customer satisfaction rating. Nike is a multinational company that has exceeded sales over 10 billion dollars in the recent years. The fortune magazine has ranked Nike the number one apparel company in its class. Also, Nike was chosen by employees the best corporation to work for. Nike was created by Bill Bowerman and Phil Knight by both of them investing 1200…

    • 236 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Running is one of the key categories that helps Nike maintain its industry leader position and fuels growth. Nike 's consumer-focused strategy will drive growth through market place capacity and penetration (Sneaker News, 2012) and enable Nike to deliver Sneaker Beats to consumers. Nike plans to grow in its developed geographies, such as North America, Western Europe, and Japan, as well as develop its market geographies in China, Central and Eastern Europe, and other emerging markets (Sneaker News, 2012). To meet the rising demand based on growing economic prosperity coupled with a trend towards leading a healthy lifestyle (Trefis, 2014), Nike…

    • 1311 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Overall, ShoeMod’s advertisement incorporates several aspects to create a sense of necessity and prove its financial preeminence. It meaningfully takes into consideration the sole problem in shoes, in which young athletes are constantly spending money on new shoes just to replace old soles. The advertisement’s mode of advertising of a ludicrous video is effective because it keeps young athletes actively engaged,…

    • 473 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Currently, athletes have a superior arsenal of equipment options. For example, there are a large number of shoe companies that now compete amongst themselves to sponsor athletes. The companies must work to develop shoes that grip the track at a superior level. A large number of years ago such a luxury wasn’t available.…

    • 1070 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Michael Jordan leaps through the air in his Nike Air Jordan shoes to score a slam dunk in the basket on the backboard held by thousands of Chinese fans cheering him on and reaching for his shoes. This is the image of the advertisement that is for the promotion of Air Jordan basketball sneakers, aiming to sell shoes in Chinese market. In the advertisement, there is a stamp on the top right corner showing that Air Jordan sneakers are made in China; it also has eight stars in the stamp. This symbol is showing that Air Jordan shoes have high value in the Chinese market. This advertisement can attract a lot of customers, because its design is cross-cultural; the brand influence, slogan, and cultural aspects are the main selling points.…

    • 977 Words
    • 4 Pages
    Good Essays
  • Good Essays

    It’s the final game of your soccer season. You have been informed by coach that you’ll have the responsibility of starting this game with ten of your trustworthy teammates. If there was a time to go for broke, now was the time. The taunting November fog brushes past your shoulder as you eagerly slip on your shin guards, and reach into your bag to grab one of the most crucial components for your performance on the pitch, the cleats. Soccer cleats are very diverse, some have a wide fit, and others tight, some have an ankle collar, while others do not, but one of the most apparent features that makes a boot special is the material that it is comprised of.…

    • 687 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Cultural Audit - Nike

    • 3143 Words
    • 13 Pages

    Today a shoe is more than something to protect and keep one’s feet warm, it is a fashion statement, an athletic enhancer, rebellion, status, and the ins and outs of coolness. Shoes, mainly athletic shoes have changed drastically throughout the years. From weight, size, look, and comfort ability, Nike has been the leading footwear company to develop and lead such a growing industry. Peter Hitchcock, the author of Oscillate Wildly, wrote,…

    • 3143 Words
    • 13 Pages
    Better Essays
  • Satisfactory Essays

    Utilitarian Hedonic

    • 341 Words
    • 1 Page

    In staying with this same item, this sneaker can be viewed as a hedonic consumer need as well. For a runner or athlete, this new sneaker has a sleek design, excellent assortment of colors to choose from and even allows the consumer to get the same item with additional features such as, more air bubbles for a more flamboyant look to a high top version, which effectively reaches out to more than just your typical jogger (e.g., basketball players). With many options to build a sneaker the way the consumer wants, Nike.com successfully fulfills a hedonic need for anyone that needs the latest in a new product exactly the way they want it.…

    • 341 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    "Nike", is it for everyone? Every athlete? Or every soccer player? This particular Nike advertisement is trying to bring excitement and passion to the viewer. It is trying to bring the viewer to a state of mind in which he or she is really "pumped". Where the viewer can fully understand and intake the broad yet specific message that can directed to every athlete, soccer player and your average Joe. When looking at this advertisement the viewer is able to notice that there are three main descriptions. Each one targets a certain audience but all together target everyone. In this advertisement Nike does not target a specific product but targets the whole Nike industry.…

    • 739 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nike Brand Extension

    • 897 Words
    • 3 Pages

    Since the day Nike was founded in 1964 in Beaverton, Oregon by Bill Bowerman and Phil Knight by using rubber and a waffle iron to make the sole of the first shoe, Nike has exploded onto the scene as one of the most popular brands on the market. Nike has gone from a few employees working in a garage to thousands of employees across the globe. “Nike directly employs more than 30,000 people across the globe, from designers and marketers to compliance monitors and accountants, to retail employees. In addition, Nike contracts with manufacturers that employ more than 800,000 workers” (NIKE, Inc., 2015).…

    • 897 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The World Cup is the largest soccer tournament in the world between national teams spanning across the globe and tends to elicit mass amounts of pride and patriotism from people rather they enjoy the sport of soccer or not. People who aren't even fans of the sport tune in just to watch and cheer for their country on the grand stage. This bodes well for Nike because millions of people who dream of becoming stars in their respective sports see this commercial during World Cup coverage and receive the message that Nike is sending to aspiring athletes. People see the ad and see the relatable characters in the commercial play with and like the best in the world and that inspires athletes of different sports to take the initiative to go "Risk Everything". This is displayed even more when you notice athletes from other sports strategically planted in the commercial. In the middle of the commercial you see Kobe Bryant make a funny comment about the game. You also see Jon Jones and Anderson Silva, two UFC fighters, fighting each other over a foul in the game. This helps attract people who enjoy other sports, because they see their favorite athletes enjoying and being competitive about…

    • 1138 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Case Study

    • 3982 Words
    • 16 Pages

    In 1960, the company introduces their innovation for soccer shoes by using the process of vulcanization. The early 1960s, the company developed their running shoes that have unique shape that can help to support the natural movement of the foot. The company becomes the first company to offer the athletic shoes with Velcro strap (Funding Universe n.d.).…

    • 3982 Words
    • 16 Pages
    Better Essays
  • Best Essays

    Professional Communcations

    • 1367 Words
    • 6 Pages

    Your group is to present the concept of ‘L’ shape product, concept or anything that you has thought of in a group. The product created can be a small as a key chain or as big as a building. Your group does not have to present the modal of your design or the concept you created. You should be able to show the appropriate diagram of the product. Your group required to present your idea to the class and you are encourage to use whatever multimedia resources that are available. In your presentation we shall not be more than 15 minutes. Your group will be graded on all aspects of a group presentation.…

    • 1367 Words
    • 6 Pages
    Best Essays