Rosie The Riveter's Rhetorical Analysis: We Can Do It !

Rhetorically Analyzing Essay A rather famous and notable propaganda piece known as the “We Can Do it” poster featuring Rosie the Riveter highlights the inequality women experienced during World War II. This poster stressed women’s empowerment and symbolized a major gender revolution during the 1940’s that would forever change how our country viewed women and their war effort. It also often times boosted worker morale and motivated women’s attempted involvement with the war effort. Although many Americans were against women participating in the war, through propaganda like the Rosie poster they proved to exhibit heroic characteristics that fortunately paved the way for other women and their involvement in the war today. An admired American manufacturing company, Westinghouse Electric & Manufacturing Company, created this wartime
The logos element is represented in the motivated statement, “We Can Do it!” This states that even women can partake in action throughout the war. Participating women, whether it is in factories or on the actual battlefield, contribute to the war effort. Ethos is credited to all the American women and workers during the war. Through the symbolic figure of Rosie, this poster demonstrates that although they were not the only contributors, the fact that Rosie was a woman showed that their involvement would be valued and their participation in the war holds great importance. The pathos factor brings a sense of dignity for our country; strength as the woman exhibits a more muscular figure, confidence, and courage. Lastly, mythos targets the proposed tradition behind this piece of art (Harvey). The tradition coincided within this picture includes “We Can Do it!” This quote relies a rather important message to all the pro-feminist individuals during the war. It is targeted towards mostly women in effort to induce and entice women’s